Categories: OLD Media Moves

A broader way of capturing global biz coverage at Bloomberg

Jackie Simmons, executive editor for global business at Bloomberg, discusses how she has successfully navigated her career at Bloomberg, her most challenging moments, and the future of Bloomberg News.

Here is an excerpt:

What is your new role?

Running Global Business (formerly Companies) from London. The name “Global Business” captures a lot of what the group’s goal is: 1) it’s more specific and 2) conveys a sense of mission to think broadly, as part of industries that are collectively reacting to similar issues: geopolitical change, economic and macro shifts, regional politics, etc., as well as their own issues. It’s just a broader way to capture the coverage. Running it from London is a bonus: I work across three time zones (Asia, Europe, Americas), allowing better coordination and a wider optics on what makes industries tick.

What’s the key to your success as a journalist at Bloomberg?

Remembering that none of us work alone and communication is the most important thing we can do. This is especially true given the breadth of resources at our disposal. We produce scoops and the smartest stories through good communication. That was the case with our GE-Alstom coverage last year, a story we owned from start to finish for nearly a year, and which involved Deals, several bureaus, Company teams, TV, Graphics, etc.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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