Crain’s Chicago and the challenges it faces

Jim Kirk, the new executive editor and publisher at Crain’s Chicago Business, writes about the challenges facing the publication.

Kirk writes, “We are at a remarkable point in our own transformation. At Crain’s, we are riding a new wave of digital innovation that will allow us to serve our readers and partners in new ways across multiple platforms.

“Our recent website redesign is only a part. Our mission now spans everything from live events to exclusive data, executive education to online webinars, as well as customized content that showcases our clients’ messages in front of Crain’s influential audience. The goal is to meet our readers and business partners where and when they want us, and in multiple forms.

“Our readers demand that we go deeper with them on certain issues. And our advertisers want us to come along to help them solve complex challenges in their own businesses. We see these as big opportunities for us as our future continues to look bright. Crain’s has thrived in an otherwise challenging media environment because we continue to do what we have always done: We help people succeed in Chicago.”

Read more here.