Categories: OLD Media Moves

CNBC’s mobile users are addicted

CNBC’s mobile users are highly-responsive, action takers and wedded to their mobile devices, according to a research study conducted by the financial news network.

CNBC’s mobile audience uses multiple platforms at the same time. Eighty-one percent of CNBC iPad App users, 72 percent of CNBC mobile web users, 67 percent of CNBC iPhone users and 54 percent of CNBC Android app users simultaneously watch CNBC while on their devices.

The 2014 CNBC Mobile Study was conducted in partnership with InsightExpress, a provider of media analytics, from March 31 to May 31, 2014. Nearly 2,000 of CNBC’s phone and tablet apps and mobile web users responded to a 20 question online survey.

“This comprehensive study highlights … their appetite for business news content around the clock and across all screens,” said Lou Tosto, senior vice president, digital news advertising sales, NBCUniversal, in a statement. “Mobile continues to be a major focus as we create advertising opportunities for our partners to reach this coveted target of C-suite level business executives.”

According to the survey, more than 40 percent of CNBC mobile users talked to someone about something they saw on CNBC, and one in four emailed or texted someone about information on CNBC Mobile.

Approximately half of those surveyed have used CNBC mobile to help inform business decisions.

C-Suite executives are heavy consumers of mobile in general. Those executives surveyed use CNBC mobile while commuting and while at work.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.