OLD Media Moves

Louisville biz paper’s redesign changes how it covers stories

February 7, 2014

Posted by Chris Roush

Carol Brandon Timmons, editor of Louisville Business First, writes about how the redesign of the American City Business Journals paper affects how it produces news content.

Timmons writes, “So, we’re now a digital-first news operation. When we know it, you know it. We break news on our website, share it via social media, and send emails with story links each morning and afternoon.

“For example, senior reporter Ed Green on Tuesday broke the news that Memphis, Tenn.-based FedEx Corp. is considering a new ground distribution center in Louisville. Ed has a freshened report about the potential project here, where his economic development coverage is highlighted.

“Those reporter-branded pages, a key part of our new strategy, give our reporters a place where their beat knowledge can really shine.

“Readers told us they want insightful perspectives and understanding of what stories mean to the community, to their businesses and to them.

“Our reporter pages accomplish that as do our cover stories, which are an essential element of our weekly edition. They’re intended to be conversation starters that enlighten and educate our readers with detailed reports that have interest and impact.”

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