YouTube to invest in two new journalism projects
YouTube is spending $7 million to fund two new programs to help journalists looking to build an audience on YouTube. This is the first time YouTube is investing in journalism independently of the $300 million Google has dedicated to journalism programs through its Google News Initiative. The first is the “Creator Program for Independent Journalists.” […]
YouTube becoming a source of news: Pew study
Approximately 26 percent of U.S. adults say they get news by watching YouTube videos, according to a new study conducted by Pew Research Center. The study examined YouTube’s increasing influence over news distribution in the U.S., as well as its consumption. The study also found that established news organizations no longer have full control over […]
Digital publishers pool video ad space to better compete against major platforms
Sahil Patel of the Wall Street Journal reports on how three prominent digital publishers are pooling their video ad space in an effort to better compete against Alphabet Inc. -owned YouTube, other digital platforms and TV networks. BuzzFeed Inc., Group Nine Media Inc. and Insider Inc. are creating an ad sales alliance to sell video advertising across all three […]
