Biz magazines show strong gains among affluent readers
A survey released last week by media research company Ipsos Mendelsohn showed that a number of business magazines have increased their influence among rich readers. The survey researches the media habits and lifestyles of the affluent population in the United States living households with $100,000+ incomes. Inc. reported a 68 percent increase from 333,000 readers to 560,000 readers […]
Wired magazine kept Google Web browser a secret
Owen Thomas of Valleywag writes Wednesday about how Wired magazine executive editor Bob Cohn was able to get a story in its October issue about the new Google Web browser called Chrome without it leaking out. Thomas writes, “Cohn set aside space for the feature under a codename, ‘Go Lego’ — an obvious anagram of ‘Google,’ […]
Entrepreneur starts social network
Dylan Stableford of Folio writes that Entrepreneur magazine has started a social network called Entrepreneur Connect for its readers. Stableford writes, “The site purports to be a ‘business-to-business marketplace designed specifically for entrepreneurs.’ Sprint has signed on to be the launch sponsor. “Entrepreneur’s social network joins a growing list of rival magazines launching business-focused Web […]
Wired untroubled by its paradoxes
Irin Carmon of Women’s Wear Daily writes about Wired magazine‘s unique success as it celebrated its 15th anniversary last week. Carmon writes, “Fifteen years in, Wired seems relatively untroubled by its paradoxes. The magazine purports to cover the future with a several-months lead time; it’s a print magazine that has outlasted boom and bust, as well as […]
Wired magazine makes the transition
David Carr of the New York Times writes Monday about Wired magazine, which he says has successfully made the transition from a tech magazine to more of a general interest business publication. Carr writes, “Magazines like The Industry Standard, Red Herring, Business 2.0, eCompany Now all went down the digital drain, but Wired rowed carefully […]
Is tech guru through talking to the business press?
John Abell of Wired theorizes that Netscape founder and tech guru Marc Andreessen may have given his last interview to a business journalist. Abell writes, “Of course the only difference in a world where a source speaks exclusively to a reporter and a world where s/he speaks to everybody simultaneously doesn’t make a whole lot […]
Portfolio, Wired and BusinessWeek win Ellies
Conde Nast Portfolio, Wired and BusinessWeek were the three business magazines that received Ellie Awards from the American Society of Magazine Editors on Thursday night. Portfolio won for its Brief section as best magazine section. The judges stated, “Consistently smart, contrarian, and well-reported, Condé Nast Portfolio’s ‘Brief’ is an original take on ambition, invention, ego, […]
How Wired wants to blow readers' minds
Marketwatch media columnist Jon Friedman writes Wednesday about Wired magazine and editor Chris Anderson‘s penchant for producing tech stories that are unexpected. Friedman writes, “Wired sees technology as encompassing every subject, which enables the monthly magazine to come up with original ideas in every issue. Even when it covers widely discussed topics, like autism for […]
Wired plans to issue Internet style guide
Marketwatch media columnist Jon Friedman writes Wednesday that Wired magazine plans to introduce a new stylebook that would put the AP stylebook and others back in the 20th century. Friedman writes, “The updated stylebook will highlight such current Web-publishing issues as anti-spam techniques, online community standards and ways to increase rankings on Internet search engines […]
11 out of 16 biz magazines post first-quarter decline in ad sales
A majority of the 17 business magazines posted a decline in ad sales in the first three months of 2007, according to data from the Magazine Publishers of America analyzed Monday by Talking Biz News. Eleven magazines saw declines, with five posting increases. Conde Nast Portfolio did not publish in the first three months of […]
