How Business Insider got to 1.5 billion video views per month
Brian Morrissey of Digiday interviewed Business Insider’s Nicholas Carlson on how it has achieved 1.,5 billion video views in a month. Morrissey writes, “For the first three-plus months of its existence, Insider had a general-interest news focus. It used that time to experiment and find out what works and what doesn’t. Beautiful imagery works, but political news did not. […]
Yahoo Finance, Dow Jones websites gain traffic in June; Business Insider falls
Yahoo Finance and the Dow Jones & Co. websites saw gains in readers in June, while Business Insider slumped, according to data from the comScore Multiplatform report for the month. Yahoo Finance remained the No. 1 business and finance website for the month with 75.5 million unique visitors, up from 71.2 million in May. And […]
CNBC hires personal finance reporter from Business Insider
Kathleen Elkins, a personal finance reporter for Business Insider, has been hired by CNBC. Elkins is at least third hire made by CNBC from Business Insider since Jay Yarow was hired from Business Insider to run its web operations. Elkins has been at Business Insider since June 2015 and has produced some of its most widely read […]
Business Insider has hit 100M monthly unique visitors
John Ore, senior vice president of product for Business Insider, gave a talk recently at Mobile Moments NYC 2016 about its distribution strategy. Here is an excerpt: As a digital-native publisher, our storytelling is not constrained by legacy media, like print or broadcast, so we have the freedom to use the most compelling digital narrative devices — video, graphics, […]
Business Insider and GE team up for Digital Industry Insider
Sahil Patel of Digiday writes about the partnership between Business Insider and General Electric to create Digital Industry Insider. Patel writes, “Business Insider has assembled a five-person team from its branded content division to create content for Digital Industry Insider. At the same time, a group within GE will oversee the vertical from the brand’s end, […]
Business Insider seeks Your Money reporter
Business Insider is looking for a reporter to join our Strategy and Your Money team. Do you like finding the best ways to save and earn money? Are you interested in helping people make the most of their careers, and sharing lessons from today’s foremost business leaders? Are you on a never-ending quest for the best […]
How Business Insider is using Facebook Live
Sahil Patel of Digiday writes about how Business Insider is using Facebook Live to tell stories. Patel writes, “A day before Britain voted to leave the European Union, Business Insider U.K. sat down with two economists at a local pub to answer viewers’ questions about the issue. Then, four days after the vote, the publisher went live for […]
Business Insider ramps up global expansion
Business Insider, fresh off expanding with Polish and Nordic sites, plans a French version later this year and it’s been in talks with nearly a dozen other markets, including the Netherlands, writes Shan Wang of Nieman Lab. Wang writes, “On the editorial end, new international editions that launch have access to the feed of original Business Insider content. […]
Business Insider, “Marketplace” combine on series
Website Business Insider and the public radio show “Marketplace” are collaborating again, this time on a week-long series of stories about the history and implications of the push to maximize shareholder value. Called “The Price of Profits,” the series is extensively covering how capitalism has become too short-term/shareholder/quarterly profit focused, and what this means for […]
Business Insider launches Insider website
Business Insider has launched a new website called Insider that features lifestyle coverage, writes Lukas Alpert of The Wall Street Journal. Alpert writes, “Insider’s editor-in-chief, Nicholas Carlson, said a homepage still has plenty to offer. For starters, a website offers more editorial versatility, he says, allowing for different storytelling formats like written stories and photo […]
