Business Insider headed to Italy, Japan and Africa
Business Insider will open new sites in Italy, Japan and Africa in the coming months, reports Joe Pompeo of Politico. Pompeo writes, “The Italian site, headquartered in Milan and set to go live November 28, will launch in a licensing partnership with the Italian media conglomerate Gruppo Espresso. “The Japanese edition, slated for a Jan. 16 debut, […]
Business Insider sets record with 82 million visitors in October
Business Insider president Julie Hansen wrote the following on Thursday: All this great storytelling yielded results. BI US last month experienced its highest traffic ever: 82 million unique visitors, per Google Analytics. (This traditional audience barometer complements our recent calculation about our reach across all platforms.) Across all Business Insider international sites and INSIDER, our lifestyle property, we […]
Business Insider drops comments from articles
Business Insider has joined other websites in dropping the comments function at the end of its articles. Mario Ruiz, a spokesman for the business news website, told Talking Biz News: Over time the value of our comments section has diminished, with a small but outspoken group increasingly resorting to name-calling and worse. Meanwhile the emergence […]
How a Business Insider markets reporter does his job
Bob Bryan, a markets reporter at Business Insider, talked to UNC-Chapel Hill journalism professor Andy Bechtel about this job. Here is an excerpt: Q. Describe your job. What is your typical day like? A. As a markets reporter, my team usually gets an early jump on things. Four of us are in the office by 7 a.m., […]
Business Insider UK celebrates second anniversary
Julian Childs of Business Insider UK writes about the successes of the site as it celebrates its second anniversary. Childs writes, “In just two years, we’ve become one of the most widely-read, viewed, and shared sources of business news in the UK, often taking the top slot in terms of monthly visitors (of which we currently […]
Business Insider was hacked
Business Insider‘s website was hacked on Wednesday morning, reports Rob Price of Business Insider. Price writes, “Attackers identifying themselves as OurMine posted and edited some stories on the US version of the website. ‘Hey, don’t worry we are just testing your security, we didn’t change your password or anything,’ the message said. A push notification was also sent […]
Business Insider says its true audience is 325 million
Julie Hansen and Brenna Smith of Business Insider write about its true audience size. Hansen and Smith write, “When we include all of our Facebook pages and estimate the portion of the audience that engages with or sees Business Insider content in a given month, the effective Facebook audience is closer to 276 million. “We know from comScore that around […]
Why Business Insider thrives on Facebook
Meena Thiruvengadam of Business Insider writes why the business news website is so popular on Facebook. Thiruvengadam writes, “According to our own analysis, Business Insider’s main Facebook page alone – one of 28 such pages (including sub-brand pages like Business Insider: Finance) – received more than 4.8 million likes, comments, and shares on the platform […]
Business Insider launches markets data site
Business Insider has launched a markets data site called Markets Insider with the help of parent company Axel Springer, reports Lukas Alpert of The Wall Street Journal. Alpert writes, “The nearly decade-old business news site is leveraging its relationship with its new corporate parent to launch MarketsInsider.com, a globally-focused markets data and news operation. “The new site, […]
What’s behind Business Insider’s British success
Ian Burrell of The Drum looks at Business Insider’s success in England, where it’s receiving more page views and visitors than traditional business news media. Burrell writes, “The reason it is thriving, Edwards believes, is that mainstream British business news coverage had fallen into a ‘traditional, ritualised’ approach, leaving a gaping opportunity for BI, which is […]
