Hurdles — and help — for Fox Business Network
The Economist takes a look Thursday at the issues facing the new Fox Business Network, and what issues might help it succeed. The Economist wrote, “The problem for Fox is that CNBC is already doing what it prescribes. It is neither obviously anti-business nor particularly inaccessible. (Some even accuse it of dumbing down.) There is […]
Economist sticks to its guns despite Web moves by competitors
James Robinson of The Observer writes about The Economist and editor John Micklethwait and how the British publication is thriving despite downplaying its Internet presence. Robinson said, “Last month, the title unveiled a new marketing push, ditching its distinctive series of advertisements (typical example: ‘It’s lonely at the top; but at least there’s something to […]
Economist gives bloggers articles in advance
The Economist is starting to give articles in its magazine to bloggers in advance of publication so that they can start commenting about them and create interest in the content, writes Laura Oliver on the Journalism.Co.UK site. Oliver wrote, “Having identified a group of influential US political bloggers, the media company gives content to these […]
Economist leaves fluff news to others
Phil Rosenthal of the Chicago Tribune writes Monday about how The Economist rarely covers the fluff news found in other publications. Rosenthal wrote, “Its subject matter may not always be serious, but it’s also rarely trivial. “It is a magazine resolutely committed to expanding one’s worldview — and expanding its roster of international correspondents — […]
The Economist makes a stab at luxury readers
Aaron Patrick of The Wall Street Journal writes Tuesday about The Economist‘s attempts to attract more upscale and luxury readers with a new publication. Patrick wrote, “This week, London-based Economist Group Ltd. put out the first issue of a quarterly general-interest magazine called Intelligent Life. The magazine, sold on newsstands and by subscription, is targeted […]
Economist copies BusinessWeek cover headline
Jack Flack of Conde Nast Portfolio writes Sunday that the Sept. 1 cover headline “Who’s Afraid of Google?” on The Economist is exactly the same headline used on a BusinessWeek cover back in April. Flack wrote, “When they decided to use the exact same cover headline as the one Business Week employed with its Google […]
Fiction gives readers a better picture inside companies than biz journalism
Author Joseph Finder argues in the latest issue of The Economist that his fiction books — which are always set inside a company — give readers a better idea of what goes on in corporations than business journalism in magazines or newspapers. The Economist wrote, “Business journalism may provide plenty of facts and figures, Mr […]
The Economist and the United States
Paul Rossi, the North American publisher for the Economist, talked to Talking Biz News about the British magazine’s growth in the United States and other issues. The Economist’s statement for the first six months of the year shows the magazine at a circulation of 694,345 in North America, up 15.6 percent from the prior year. Newsstand sales […]
America's fascination with Murdoch and the Journal
The Economist has a nice analysis of why people in the United States have been so fascinated with New Corp. CEO Rupert Murdoch‘s purchase of The Wall Street Journal. The magazine wrote, “The reason for all this fuss lies in the nature of the two beasts involved—the Journal and the mogul. The Journal is as […]
Secrets of The Economist
Paul Rossi, the North America publisher of The Economist, writes on the BtoB web site about why he thinks the British magazine is successful in the United States. Rossi wrote, “Editorially, in an age when the importance of the connections between global events is clear, we have a truly unique product that has never been […]
