Some business media more impressive than others

Syndicated columnist Malcolm Berko advises a reader pare his business media offerings down to just a few publications when looking for investment information. He likes The Economist, Fortune, BusinessWeek and Forbes, among others, but doesn’t like Investor’s Business Daily and The Wall Street Journal. Berko wrote, “Business Week presents topical information, well-written with enough depth […]

How the Economist thrives in new media world

Jeff Bercovici of Conde Nast Portfolio writes Tuesday from the Future of Business Media conference in New York about comments made by The Economist global marketing director Susan Clark. Bercovici wrote, “The Economist seems to be doing extremely well by staying narrowly focused on the refreshingly old-fashioned goal of increasing the number of subscribers to […]

American magazine tries to hit business news sweet spot

The American magazine, which launched one year ago, attempts to bridge the gap between traditional business magazines and “think” magazines, said publishing director Samuel Schulman on Sunday. “Forbes, Fortune and BusinessWeek have become magazines about ‘you,’ your career,” said Schulman at the fall Society of American Business Editors and Writers conference. “Conde Nast Portfolio is […]

Economist puts entire archives online

The Economist magazine plans to put 160 years worth of its articles online, writes Stephen Brook of The Guardian newspaper. Brook wrote, “‘The Economist Historical Archive is more than a database — it is a remarkable record of the most significant world events over the past 160 years through the unbiased, probing eyes of the […]

Bad summer for business magazines

Ten out of 16 business magazines reported a decline in ad dollars for the three months ended Sept. 30, and 14 out of 16 reported a decline in ad pages during the same time period, according to data released from the Magazine Publishers of America. Only Barron’s, The Economist, Fast Company, Forbes, Money and Smart Money […]

Business journalism was a tough trade

The Economist remembers former Forbes editor Jim Michaels, who died last week at the age of 86. Michaels was editor of the magazine from 1961 to 1999. The Economist wrote, “Tiny though he was, he was terrifying. Business journalism, for him, was a tough trade. When writers joined they were given a tape recorder for […]

Hurdles — and help — for Fox Business Network

The Economist takes a look Thursday at the issues facing the new Fox Business Network, and what issues might help it succeed. The Economist wrote, “The problem for Fox is that CNBC is already doing what it prescribes. It is neither obviously anti-business nor particularly inaccessible. (Some even accuse it of dumbing down.) There is […]

Economist sticks to its guns despite Web moves by competitors

James Robinson of The Observer writes about The Economist and editor John Micklethwait and how the British publication is thriving despite downplaying its Internet presence. Robinson said, “Last month, the title unveiled a new marketing push, ditching its distinctive series of advertisements (typical example: ‘It’s lonely at the top; but at least there’s something to […]

Economist gives bloggers articles in advance

The Economist is starting to give articles in its magazine to bloggers in advance of publication so that they can start commenting about them and create interest in the content, writes Laura Oliver on the Journalism.Co.UK site. Oliver wrote, “Having identified a group of influential US political bloggers, the media company gives content to these […]

Economist leaves fluff news to others

Phil Rosenthal of the Chicago Tribune writes Monday about how The Economist rarely covers the fluff news found in other publications. Rosenthal wrote, “Its subject matter may not always be serious, but it’s also rarely trivial. “It is a magazine resolutely committed to expanding one’s worldview — and expanding its roster of international correspondents — […]