The Economist uses marketing to boost subscriptions
Jason Fell of Folio interviewed Alan Press, who is senior vice president of The Economist, about its recent subscription gains. Here is an excerpt: FOLIO: The Economist is having a record year, at least in terms of circulation growth and profit. What do you attribute all of this growth to? Press: The Economist’s success starts […]
Economist reaches 800,000 subscribers in North America
The Economist now has more than 800,000 subscribers in North America, according to ABC numbers released Monday morning. That’s an 8.5 percent increase from the same time a year ago. The total number of North American subscribers at the end of June was 810,821. Worldwide, the magazine now has more than 1.4 million subscribers, a […]
Economist moving NY offices in 2010
The Economist‘s U.S. operations, based in New York, will move into space in a Conde Nast building in 2010. The Economist Group in its subleasing of nearly 62,000 square feet of space from Advanced Magazine Publishers, a division of Conde Nast. The Economist Group will relocate from its long-time home at 111 West 57th Street to […]
Economist to provide single-issue susbcription service
Stephen Brook of The Guardian in London writes about how The Economist is offering a subscription service that allows consumers to order a single copy to be delivered to their home the next day. Brook writes, “The service does not require readers to commit to subscribing to the magazine for any period and the cost […]
Economist settles libel case with Russian businessman
Luke Harding of The Guardian in London reports that the Economist has reached an out-of-court settlement with a Russian businessman who had alleged he was libeled by the magazine. Harding writes, “The article, part of a Russia series, also mentioned Timchenko’s alleged links with Putin. Timchenko is a highly reclusive billionaire oil trader who lives […]
Why The Economist is so much better than the WSJ
Charles Warner writes on The Huffington Post about why The Economist is so much better than The Wall Street Journal even though they use similar pay strategies for their online content. Warner writes, “The Economist‘s content is intelligent, well written, and well researched. And because it’s the best business and economic content on the Web […]
The magazine bloodbath continues
TALKING BIZ NEWS EXCLUSIVE The second three months of 2009 was a disaster in the business magazine sector, as no publication reported an increase in advertising revenue or an increase in ad pages. The overall magazine industry saw a 22 percent decline in ad revenue and a 29.5 percent decline in ad pages, according to […]
Economist reports strong growth
Chris Tryhorn of The Guardian reports that The Economist‘s profits for its fiscal year rose despite advertising slumping in the final three months of the year. Tryhorn writes, “The group, which publishes the weekly current affairs magazine across the world, is also less dependent on advertising than many media groups but is still under pressure […]
Why The Economist kicks butt
Michael Hirschorn of The Atlantic writes Tuesday about why The Economist is so popular when other newsweeklies such as Time and Newsweek are struggling. Hirschorn writes, “Unlike its rivals, The Economist has been unaffected by the explosion of digital media; if anything, the digital revolution has cemented its relevance. The Economist has become an arbiter […]
Emmott, Ingrassia to receive business journalism awards
Bill Emmott, the former editor in chief of The Economist, and Larry Ingrassia, the business editor of the New York Times, were named to receive the Lifetime Achievement Award and the Lawrence Minard Editor Award, respectively. The awards are given annually as part of the Loeb Awards. Emmott retired in 2006 after 13 years in […]
