Economist hires firm to help it sell subscriptions
The Economist has hired Havas Digital to help it sell print, digital and iPad subscriptions, reports Kunur Patel of Advertising Age. Patel writes, “It remains to be seen whether The Economist is moving toward accepting Apple’s terms for iPad subscriptions. When Apple introduced its iPad subscriptions system in February, many publishers balked, considering hurdles to […]
The most influential business news organizations
Reuters ranks No. 3, The Wall Street Journal No. 4 and Bloomberg News No. 5 in a ranking of news organizations who have had their reporting cited the most in Google News and Google Blog searches in the past month, according to data compiled by New York Times blogger and statistics-dicer extraordinaire Nate Silver. Jeff […]
The best, and worst, biz magazine covers for 2010
If you’re a business magazine, you might want to consider doing more personal finance covers, according to Audit Bureau of Circulation data. The best-performing business magazine covers in 2010 were investment guides and reviews, while the worst covers dealt with professional sports and entertainers, according to a posting on min online. For Bloomberg Businessweek, the […]
Economist circulation continues to rise
Ben Dowell of The Guardian in London reports that The Economist‘s subscription numbers continue to climb, hitting a record in the United Kingdom. Dowell writes, “The Economist’s global circulation now total 1,473,939, a year-on-year growth of 3.7%. “The bulk of the copies are sold in North America, where circulation is now 833, 667, year-on-year growth […]
Why the FT and the Economist have been successful in America
Jonathan Berr writes for 24/7WallSt.com about how two British business publications — the Financial Times and the Economist — have won over American readers. Berr writes, “It’s smart, funny writing that flies in the face of the ‘just the facts ma’am’ style that American journalists have been taught for generations that it’s their duty to […]
Biz journalism apps engaging readers
Sean Callahan of BtoB Magazine writes about the success of media that have been at the forefront of rolling out applications for smart phones and tablets. Callahan writes, “Since its debut, the Journal’s app has had about 1.1 million downloads, said Mark Fishkin, VP-digital sales for The Wall Street Journal Digital Network. The app updates […]
Bloomberg Businessweek hires two staffers
Bloomberg Businessweek announced Tuesday that Ashlee Vance, former New York Times enterprise technology writer, and Brendan Greeley, former technology and policy correspondent at The Economist, have joined the magazine as staff writers. “Ashlee and Brendan are incredibly talented reporters with deep knowledge of their industries,” said editor Josh Tyrangiel in a statement. “I’m thrilled to have […]
Write for the Economist
OK, so it’s only 30 characters, but the Economist is holding a contest for the best photo caption for its next issue. Here are the details: “READERS often assume that The Economist has a dedicated department of skilled wordsmiths who hone its humorous picture captions. Actually, we just make them up on the spot, usually […]
Top biotech writers named
FierceBiotech, a web site that covers the biotechnology industry, has named its top biotech beat reporters. They are: 1. Adam Feuerstein, TheStreet.com Writes John Carroll of FierceBiotech: “While he doesn’t always get it right — and no one can — his analysis of these companies cannot be ignored. Few biotech writers have his grasp of […]
Seven classic bad calls in business journalism
Charles Wallace of DailyFinance.com has compiled a list of the seven worst “calls” made in business journalism, further proof that business reporters should never get in the prognostication business. Here is part of his list: 2.Time magazine anointed Amazon CEO Jeff Bezos “Man of the Year” on Dec. 27, 1999. Just a week earlier, Amazon […]
