Boston Globe starts morning email biz newsletter
The Boston Globe has begun a morning business news email newsletter called Talking Points AM. It’s produced by deputy managing editor Larry Edeman. A focus on real-time business news is a new part of his duties as a deputy managing editor. It’s produced Monday through Friday, and no subscription is required. Consumers can sign up […]
CNNTech’s Pacific newsletter, covering innovation economy, launches
Dylan Byers of CNN writes about Pacific, the newsletter covering the innovation economy from the West Coast. Byers writes, “From Seattle to Silicon Valley to Hollywood, the Pacific is the global capital of change and innovation, and the vanguard of a creative and technological revolution. It also happens to be the world’s fifth-biggest economy, and […]
Why Quartz has had success with its email newsletters
Cate Blouke of Really Good Emails spoke with Eva Scazzero, Jessanne Collins, and Adam Pasick of Quartz about the success the business news site has had with its email newsletters. Here is an excerpt: How do you segment subscribers for these emails? Segmentation of our subscriber lists are based on a reader’s region [and time zone]. If you live in Hong Kong you’ll […]
How Quartz has success with its email newsletters
Lucinda Southern of Digiday examines the success of Quartz’s email newsletters. Southern writes, “While the Quartz Daily Brief morning newsletter aims to bring the publisher’s business-focused audience around 20 important stories from around the web to set them up for the day, the afternoon Obsession newsletter gives people more time to go deep on a particular […]
Inside The Hive’s powerbroker newsletter
Max Willens of Digiday writes about Vanity Fair’s business news site The Hive’s personalized newsletter product, The Players, which lets readers follow 150 specific figures because anytime the Hive writes a piece about a person someone follows, that reader receives an email with that story. Willens writes, “Nearly 36,000 people have signed up for the emails since […]
