The Verge launches “Processor” newsletter
The Verge has started a newsletter called “Processor” hosted by Dieter Bohn and focused on computers. Bohn writes, “So Processor is about the computers that are all around us — on your wrist, on your wall, and yes, on your lap, too. “Every day, I’ll be rounding up the most important tech stories from The Verge and delivering them […]
How Morning Brew focuses on total opens, not total subscribers
Kayleigh Barber of Digiday looks at how business news newsletter publisher Morning Brew is trying to get disengaged readers back. Barber writes, “Newsletter publisher Morning Brew has a quick-triggered filtering process of dealing with disengaged readers. Tyler Denk, senior product lead, said that the company currently has 1.6 million active subscribers for its daily newsletter, but […]
How “Morning Brew” built an audience of 1.5 million subscribers
Tyler Denk, senior product lead at “Morning Brew,” writes about how the business news newsletter grew its audience to 1.5 million subscribers through referrals and giveaways. Denk writes, “After a reader opts to share their unique referral link with someone, the goal now is to make sure that someone becomes a subscriber. “Our landing pages […]
The FT is using polls in its newsletters to increase retention
The Financial Times is incorporating polls into its email newsletters to encourage readers to interact more regularly with its content and ultimately increase subscriber retention, reports Lucinda Southern of Digiday. Southern writes, “Since March, the publisher has run 27 polls in its most popular newsletter, FirstFT, a subscriber-only newsletter that has well over 100,000 followers, […]
The Economist is using email newsletters to reduce subscriber churn
Lucinda Southern of Digiday writes about how The Economist is using its email newsletters to improve subscriber retention. Southern writes, “n recent months, the publisher has changed the daily newsletter to align with the content of its subscriber app to show the breadth of content while still chosen by editors. Making these changes led to an increase in […]
ACBJ’s papers are combining two Friday email newsletters
American City Business Journals newspapers across the country are combining two of their email newsletters into one. Jason Christie, the president and publisher of the Triangle Business Journal, sent out the following on Wednesday: Dear Subscriber, On June 21st, we sent the last Triangle Business Journal Subscriber Edition email newsletter. Starting this Friday, the Triangle […]
Morning Brew starts new newsletter covering retail
Business newsletter Morning Brew launched a new vertical targeted at those in the retail and ecommerce space on Wednesday. Melynda Fuller of Publishers Daily reports, “Retail writer Halie LeSavage, who joins Morning Brew from Glamour, compiles the newsletter. Ahead of testing it with the beta group, she spoke with several retail professionals about how they consume industry news. “‘By and […]
Axios hires Mashable’s Kramer for space newsletter
Miriam Kramer has been hired by Axios as its space reporter and author of the new Axios Space Newsletter, launching on April 9. Kramer will cover the innovations and advancements in the science, technology, business and politics of space. Like Axios’ Space Deep Dive, her newsletter will cover the science and business of space, from […]
Ex-Recode EIC Frommer is launching his own publication
Former Recode editor in chief Dan Frommer is launching a new publication, The New Consumer, an umbrella term he’s using to describe the changing landscape in e-commerce, online advertising and direct-to-consumer brands. Anthony Ha of Tech Crunch writes, “These are all topics covered by the major tech news sites and general interest publications, but Frommer said […]
NY Times to start Krugman weekly newsletter
The New York Times is starting a weekly email newsletter featuring Paul Krugman and his writing about the economy. The newspaper’s announcement stated, “With the emailed newsletter en vogue, it only makes sense that Krugman would follow suit to lend some of his pearls of wisdom and brilliant economic analysis to readers, in a way […]
