Forbes gets half of its readers from mobile
Lewis Dvorkin, the chief product officer at Forbes, writes about how now more than half of the business magazine’s readers come from mobile. Dvorkin writes, “I got one of those digital wake-up calls last week when my obsession with data turned to mobile traffic. In April, we had the same number of readers visit our […]
NYT’s tech columnist Manjoo tones down his Tweets.
Matt Buchanan of The Awl interviewed New York Times tech columnist Farhad Manjoo about his life, his new job, and a bunch of other stuff. Here is an excerpt: So would you say there has to be a shift in the way you tweet then, toward a more authentic version of you? (The outside world […]
WSJ’s Twitter accounts were hacked
Jose Pagliery of CNNMoney.com writes about how four Twitter accounts used by the Wall Street Journal were hacked on Tuesday when they posted a photo of a security expert on the head of a cockroach. Pagliery writes, “Winkler made a presentation to computer security experts at the the RSA cybersecurity conference in February, explaining how […]
The importance of social media in business journalism
Sarah Marshall, a social media editor for The Wall Street Journal based in London, was interviewed by the internal Dow Jones publication The Lead about her job. Here is an excerpt: WHY IS SOCIAL MEDIA SO KEY FOR OUR NEWSROOM? Sarah Marshall: Social media is key to our future. Facebook, Twitter and other networks are places […]
How Quartz has doubled its email signup rate
Quartz’s Daily Brief, an email newsletter that surpassed 50,000 subscribers earlier this year recently changed its sign-up process, reducing friction and enabling a more seamless subscription experience. The result is that Quartz, a business news site from The Atlantic, has doubled the rate of sign-ups. When Quartz launched in 2012, it wanted to build an account […]
Bloomberg TV launches on Amazon Fire TV
Bloomberg Television announced Wednesday that it will have an application for Amazon Fire TV. Bloomberg is the only live 24/7 business news channel on Fire TV. Oke Okaro, global head and general manager mobile and connected devices at Bloomberg, writes: Bloomberg on Amazon Fire TV gives users an extensive library of on-demand programming (including digital […]
How the Wall Street Journal beats competitors on social media
Christopher Ratcliff of Econsultancy writes about The Wall Street Journal‘s strategy of engaging with its readers using Twitter and Facebook, resulting in more followers than rivals Bloomberg News and the Financial Times. Ratcliff writes, “WSJ was the first to break the story of Phillip Seymour Hoffman’s death on 2 February and during the course of […]
The Wall Street Journal, sports and cats
The Wall Street Journal‘s sports desk has started a video segment called “Sports & Cats” and calls it a “hard hitting series.” In the first episode, sports columnist Jason Gay previews Super Bowl XLVIII with guests Geoff Foster and Baxter the Cat. Baxter is described as a domestic short hair. He appeared on the show […]
The FT and its digital strategy
Graham Hinchly, the engineering manager at FT Labs, writes about the business newspaper’s digital first strategy and the technology behind it. Hinchly writes: Clearly at the FT, we decided that the advantages of a Web app outweighed the advantages of a native app, and we still believe this is the case. The Web app is […]
Bloomberg passes Yahoo in video streams
Bloomberg beat Yahoo Finance in December in video streams for the first time ever, according to comScore Video Metrix. Bloomberg had 34.7 million streams in December, a four fold increase year-over-year and a 31 percent increase month-over-month. Bloomberg.com unique visitors increased nearly 25 percent year-over-year in December, with 40 percent of the site’s audience watching […]
