WSJ targeting loyal subscribers with new app
Shan Wang of Nieman Journalism Lab writes about the new Wall Street Journal application called “What’s News,” which targets loyal subscribers. Wang writes, “The What’s News app, named after the front-page column of news briefs well known to regular Journal readers, will launch later this summer to subscribers and will feature a curated digest of […]
Bloomberg remains No. 1 in video in July
Bloomberg Media CEO Justin Smith sent out the following to the staff: Dear Colleagues, We have lots of good work to celebrate over the past month as well as lots of learnings. This note will continue to be a way to celebrate where we are seeing momentum and also call out what we need to […]
Bloomberg monetizes readers coming from social media
Lucia Moses of Digiday examines how Bloomberg makes money from readers who come to its stories via social media. Moses writes, “Bloomberg.com’s social side door traffic has grown 90 percent over the past year, according to the company, no doubt helped by the fact that Bloomberg owns the Twitter handles @business, @luxury, @markets and @technology. According to […]
Forbes starting new app strategy
Lewis Dvorkin, chief product officer at Forbes, writes about the business magazine’s new application strategy. Dvorkin writes, “Last week, we began to roll out the first in a series of vertical apps for passionate communities. At No.8, a hot club in New York City, we held a beta launch party for our Under 30 app. […]
LinkedIn as a business publication
Capital New York interviewed LinkedIn executive editor Dan Roth about the social media’s growing business content presence. Here is an excerpt: CAPITAL: Linkedin’s editorial product has come a long way the last couple of years, but I wanted to get the sense of where you want it to be in two years, or five years? […]
Forbes gets 70 percent of its revenue from digital
Dean Takahashi of VentureBeat writes about how Forbes Media gets 70 percent of its revenue from its digital operations. Takahashi writes, “Now, about 70 percent of Forbes’ revenue comes from digital sources, and 10 percent of the digital revenue comes from mobile. While mobile is 50 percent of overall traffic, the mobile revenue is only […]
Barry Ritholtz talks “Masters in Business” podcast
Well-known blogger and money manager Barry Ritholtz launched a podcast called “Masters in Business” one year ago for Bloomberg View. Ritholtz joined Bloomberg View in November 2013 as a columnist covering finance, the economy, and the business world. Before that, Ritholtz ran the closely followed finance blog, The Big Picture, where he still publishes multiple […]
Why “ticker packing” is a danger to business journalism
Have you bumped into any “ticker packing” lately? Probably not, thankfully. But we might start seeing it more in the hot new sales sector: Video. (Deep sigh). “Ticker packing” is the practice of jamming as many stock symbols as you can into a story. Why do that? Well, stock symbols are what the major portals […]
Bloomberg cracks top 25 in Twitter publishing
Lian Corcoran of NewsWhip reports that Bloomberg entered the top 25 of Twitter publishers — a ranking of the top tweeted sites — in June. Bloomberg was No. 19. Forbes is the top tweeted business and financial news site at No. 8, while Business Insider ranks second at No. 16. Corcoran writes, “Further down the […]
Bloomberg Media CEO: We’re clicking on all cylinders
Bloomberg Media CEO Justin Smith sent the following to the global media staff on Wednesday: Dear Colleagues, Congratulations to many teams across Media, including Bloomberg Businessweek, Bloomberg Digital, Bloomberg LIVE, Bloomberg West, and Bloomberg Radio on collaboration across “What Is Code?”. What we built together around Code clearly demonstrated our multi-platform power and potential–taking a […]
