FT records 45 million podcast downloads in 2015
The Financial Times has 12 regular podcasts that managed to rake in 45 million podcast downloads in 2015, writes Lucinda Southern of Digiday. Southern writes, “‘The ecosystem is growing around podcasting,’ Kayode Josiah, head of commercial development, video and audio at the FT, told Digiday. ‘People start to find their gaps and areas of development and build business around that, […]
Hawaii Business wants to engage more readers with LinkedIn
Daniel Ito, the social media manager at Hawaii Business magazine, writes that he wants to use LinkedIn to connect the publication more with its readers. Ito writes, “I had a conference call with a LinkedIn employee who worked out of the company’s headquarters in San Francisco and had family ties to Hawaii. He confirmed the […]
Why biz news video service Cheddar will rely on fees
Brian Morrissey of Digiday writes about how the upcoming business news video service Cheddar will rely on licensing fees to generate revenue. Morrissey writes, ¨By this summer, Cheddar plans to broadcast live, from the floor of the New York Stock Exchange, for the full work day. But it won’t be freely available. Cheddar instead is […]
FT starts analytics tool for its journalists
The Financial Times started Thursday an editorial analytics dashboard for the newsroom called Lantern that will provide journalists with data to understand the impact of stories and how audiences are engaging with them. Lantern focuses on reader engagement rather than visits or page views. Other elements are given just as much weight: depth of scroll, time spent […]
How Wired explains how the future is changing today
Wired editor in chief Scott Dadich talked with Alexandra Steigrad of Women’s Wear Daily about tech and the magazine. Here is an excerpt: Wired breaks news, and with that comes the need to own a story and chase it. How does Wired separate itself from news outlets? The metric is — as journalists — is there something we’re bringing […]
Forbes vs. the ad blockers
Lewis Dvorkin, Forbes’ chief product officer, was the perfect combatant to make the case against ad-blockers at SXSW, reports Garett Sloane of Digiday. Sloane writes, “This year, the publication started blocking the blockers. “‘All these agencies and marketers were coming up to us and saying, ‘You go, guys,” DVorkin said of the response to his […]
Why the WSJ loves Snapchat
Lucinda Southern of Digiday writes about the Wall Street Journal’s experience on Snapchat Discover since it was added in January. Southern writes, “The WSJ’s team creates five Snapchat original stories a week, made up of a daily edition of eight snaps of different stories, around the verticals of business, markets and technology. The tone is […]
Quartz editor: 53 percent of people get biz news from phone
Quartz editor in chief Kevin Delaney spoke at Southern Methodist University earlier this week, and Christina Cox of The Daily Campus covered his comments. Cox wrote, “Through surveys, Delaney and his team found that 53 percent of people get their business news from their phones, reflecting a national trend in a change in news consumption. […]
CNET launches new tech application
CNET launched “Tech Today,” a stand alone application that brings consumers a compilation of the 10 most important tech stories of the day, on Thursday. Many publisher apps are being created with multi-faceted uses to prompt the reader in a number of directions, CNET is embarking on a simple and non-invasive approach with “Tech Today.” […]
FT going long and short with videos
The Financial Times plans to push hard at both ends of the video scale this year, from the 20-minute documentary to the 50-second Facebook clip, writes Lucinda Southern of Digiday. Southern writes, “In October the FT launched the first of its long-form video series, FT Features, a 22-minute documentary on the illegal wildlife trade, ‘Big Game, Big […]
