At Morning Brew, the focus is on engagement, not scale
Jenny Rothenberg of business news newsletter Morning Brew writes about its strategy, which focuses on engagement. Rothenberg writes, “Even with an A+ product, flawless deliverability, and an optimized onboarding process, there are always going to be subscribers who never engage or become disengaged. Some are out of our control, like users entering the wrong email address […]
Business Insider parent in talks to buy Morning Brew controlling stake
Business Insider parent Insider Inc. is nearing a deal to acquire a controlling stake in Morning Brew, reports Benjamin Mullin of The Wall Street Journal. Mullin reports, “The terms the companies are discussing would value Morning Brew at over $75 million, including certain performance incentives, the people said. The companies haven’t completed a deal, and the talks […]
Morning Brew hires Field as tech writer
Hayden Field has joined Morning Brew as an emerging tech writer, reporting and writing for Morning Brew’s Emerging Tech Brew. Previously, Field was covering artificial intelligence and the people and power of technology at Protocol. Prior to joining Protocol, Field was an associate editor at Entrepreneur. She has also worked as an artificial intelligence reporting […]
Morning Brew will have $20 million in revenue in 2020
Josh Sternberg interviewed Morning Brew CEO Alex Lieberman about the business news email newsletter company and its performance. Lieberman disclosed in the interview that the company will have $20 million in revenue this year. Here is an excerpt: At what point do you do original reporting? We are starting to get there. What we’ve always been: […]
Morning Brew to launch Marketing Brew newsletter, plans to double staff
Business news newsletter company Morning Brew is launching Marketing Brew, which will cover media and marketing, on Monday, reports Melynda Fuller of Publishers Daily. Fuller reports, “As it gears up for another newsletter launch, Morning Brew has plans to more than double its editorial team, adding 15 new staffers this summer. Staff boosts will impact each franchise, with additional […]
Morning Brew seeks writer for Emerging Tech Brew
Morning Brew is hiring a writer to join the Emerging Tech Brew franchise position based in New York City. However, office colocation will be contingent on stay-at-home orders; until then, all employees are working remotely. You will work with the current writer and senior editor of B2B verticals to ideate, research, and create content that […]
Morning Brew hits 2 million subscribers
Business news email newsletter Morning Brew has hit 2 million subscribers, reports chief operating officer Autin Rief. Rief writes, “Our way of writing news has perhaps never been more vital than it is today. During a time filled with extreme uncertainty, our readers have shared with us how much they rely on Morning Brew as […]
“Morning Brew” revenue, subscribers skyrocket, staff expands
Business news email newsletter service Morning Brew is reporting a surge in revenue, new subscribers and a slate of key new hires as it enters its fifth year, reports Melynda Fuller of Publishers Daily. Fuller reports, “Since 2019, Morning Brew has grown revenue from $3 million to $13 million, a 333% increase. “After reaching 1 […]
Morning Brew seeks senior editor of verticals
Morning Brew is looking for a full-time Senior Editor of Verticals to join our team in NYC. Just so we’re clear: we’re not a coffee company. Morning Brew is a New York City-based media company that’s disrupting the traditional business news landscape. Our goal is to make the business world more engaging for the modern […]
How Morning Brew focuses on total opens, not total subscribers
Kayleigh Barber of Digiday looks at how business news newsletter publisher Morning Brew is trying to get disengaged readers back. Barber writes, “Newsletter publisher Morning Brew has a quick-triggered filtering process of dealing with disengaged readers. Tyler Denk, senior product lead, said that the company currently has 1.6 million active subscribers for its daily newsletter, but […]
