BusinessWeek's ad campaign: Hey, we're a business weekly
Robert Andrews of PaidContent.org writes Tuesday about Bloomberg BusinessWeek‘s new ad campaign, which promotes the weekly business magazine as…a weekly business magazine. Andrews writes, “The campaign also includes issuing sample magazines in the UK, France, Germany, Italy, Switzerland and Spain; and sticking ads on taxis in London and Frankfurt from May 4. “The campaign as […]
Biz magazine performance better, but still down in first quarter
TALKING BIZ NEWS EXCLUSIVE Business magazines continued to see their advertising revenue and pages decline in the first three months of the year, but at a slower pace than in 2009, according to an analysis of Publishers Information Bureau data by Talking Biz News. The sector also performed better than the overall magazine industry The […]
Maryland biz magazine dispute continues with rival publication
A dispute between two former partners in a Maryland business magazine has led to one of them starting a rival publication and a judge’s ruling allowing the new magazine to continue publishing. Chris Hunterman of the Frederick Gazette writes, “On Wednesday, Frederick County Circuit Court Judge Julie Stevenson Solt denied RidgeRunner’s motion for a temporary […]
Magazine renames itself Texas CEO
Business District Magazine changed its name to Texas CEO and expanded its circulation throughout the state, according to a story on the Austin Business Journal. The story stated, “‘We decided to make the transition to a state-wide publication because our clients expressed interest in getting their message in front of high-level executives across the state, […]
Harvard Business Review test markets in Cincinnati
Laura Braverman of the Cincinnati Enquirer writes Saturday about how the Harvard Business Review is using the Ohio city to test a regional marketing campaign. Braverman writes, “‘Cincinnati was at the top of our list,’ said Sarah McConville, vice president of marketing for the magazine. ‘You have Procter & Gamble, Macy’s, Chiquita, Fifth Third Bank, […]
Canadian biz glossy undergoes redesign
Val Maloney of Masthead reports that Canadian business magazine Profit unveiled a redesign with its March issue. Maloney writes, “Profit editor Ian Portsmouth says the magazine has always focused on growth companies, but has expanded its reach to small and medium business owners who aren’t actively seeking to expand their businesses. ‘As a result of […]
From idea to print
Jason Ubay, the managing editor of Hawaii Business magazine, writes about how story ideas make it into the publication. Ubay writes, “The story idea can come from anywhere. We brainstorm at our editorial staff’s weekly meetings. Occasionally a writer gets an idea when working on another story. Sometimes it’s a big issue clearly affecting our […]
Laptop magazine parent files Ch. 11
Bedford Communications, the parent company of Laptop magazine, has filed for Chapter 11 banruptcy court protection, reports Matthew Flamm of Crain’s New York Business. Flamm writes, “Featuring extensive reviews of the latest gadgets, with an emphasis on mobile technology, Laptop publishes 12 monthly issues and three special issues per year, including Gadget Gift Guide and […]
Inc. magazine to become virtual office for the month
Inc. magazine announced an experiment it’s doing: For a month it’s going to be a virtual business magazine. It’s closing the offices and it’s staff will be working remotely, which is no easy feat considering a lot of what the staff does, such as passing printed pages back and forth. Staff writer Max Chafkin writes […]
The demise of the Pocono Biz Journal
TALKING BIZ NEWS EXCLUSIVE The Pocono Business Journal, a monthly publication in northeast Pennsylvania, announced last week that it would close with the publication of its February issue after more than four years in publication. Marynell Strunk, the publisher and editor, cited the economic conditions for the demise. Strunk founded the newspaper over four years […]
