Behind the redesigned Bloomberg Markets
Joel Weber, the editor of the redesigned Bloomberg Markets magazine, talks about its changes. Here is an excerpt: Q: Bloomberg Markets’ new issue has a very different look and feel – matte, minimal, elegant. What else is distinctive? A: We’re unique in that we go to Bloomberg Terminal customers – I can’t think of any […]
How Forbes digital revenue grew
Mumbrella Asia’s editor Robin Hicks spoke with Forbes chief revenue officer Mark Howard about its strategy. Here is an excerpt: Mark, 70 per cent of Forbes’ ad revenue now comes from digital. Can you explain how that shift has come about? We launched the first Forbes website in 1996. We ran the print and digital business separately. We had […]
Economist relaunching high-end magazine as 1843
The Economist plans to relaunch its upscale magazine Intelligent Life as 1843, named after the year it was founded, writes Lucinda Southern of Digiday. Southern writes, “Newly appointed editor Emma Duncan has come on board from The Economist where she was deputy editor. At 1843, she leads a team of 25 across editorial and commercial, and also […]
Bloomberg Pursuits adds issues
Jeremy Barr of Advertising Age writes that Bloomberg Pursuits is expanding to six issues from four and will have a presence on Bloomberg Television. Barr writes, “In addition to the frequency uptick, Pursuits is getting an expanded presence on Bloomberg TV, including a daily ‘Bloomberg Pursuits’ segment, and on Bloomberg Radio. The dedicated Pursuits hub on […]
Kansas company plans global biz magazine
A company based in Lawrence, Kansas, has plans to launch a global business magazine this summer, reports Chad Lawhorn of the Lawrence Journal-World. Lawhorn writes, “B the Change Media has opened a Massachusetts Street office, hired seven staff members and plans to launch a magazine, website and other media products with plans for a global audience in […]
Bloomberg Markets readies relaunch
Bloomberg Markets is set to reveal a major revamp with its March issue, with a new format, look, and editorial approach, writes Erik Sass of MediaPost. Sass writes, “The relaunch aims to position the magazine as a ‘Journal of Global Finance,’ focused on interviews with market leaders and thoughtful analysis drawing on Bloomberg’s other information and data […]
Economist plans to double circulation profits
Lucinda Southern of Digiday writes about how The Economist plans to double its circulation profits in the next five years. Southern writes, “To keep growing, The Economist needs to increase its digital subscribers, reduce the cost of print by migrating subscribers to digital, and reduce cost per customer acquisition. “It’s on track to reach its targets, said Douglas McCabe, […]
Canadian Business magazine may close
Canadian Business, the country’s oldest publication of its kind, may be on the verge of closing its doors after 87 years, writes Althia Raj of Huffington Post. Raj writes, “Rogers Media Inc., which owns Canadian Business, is looking at shuttering the publication, several company sources told The Huffington Post Canada. “Canadian Business is losing subscribers and ‘there […]
Missouri biz magazine seeks editor
Whitaker Publishing seeks an editor to join our award-winning crew of editors and art directors at Biz 417, our magazine for and about the local business community that’s published six times a year. The ideal candidate has a bachelor’s degree in journalism or related field and at least two years of experience writing or editing magazine-style […]
Inc. records most profitable year
Inc. magazine said Thursday that 2015 was its most profitable year in its history due to growth in advertising pages, a higher number of digital readers and circulation increases. The 36-year-old magazine said it brought in $10 million in new advertising business during the year. In addition, it said that print revenue increased 10 percent […]
