Why Kiplinger’s is putting less on its website
Steve Smith of Folio writes about how Kiplinger’s is decluttering its website. Smith writes, “But the real lesson from the Kiplinger rethink was not only that relevance matters in ad performance, but irrelevant ad content negatively impacts overall ad effectiveness. “Kiplinger reduced the number of content network partners from five to one, settling on Dianomi, a native ad platform […]
Investor’s Business Daily says profits doubled in 2017
Business and financial news company Investor’s Business Daily will see its profits double in 2017, according to its president in an interview Thursday. “We think we’re producing content and information that you can’t get elsewhere, and customers are agreeing with that and paying for that,” said president Jerry Ferrara to Talking Biz News. Ferrara declined to […]
Why Quartz avoids automated ad exchanges
Jay Lauf, the publisher and co-president of business news site Quartz, writes about why it doesn’t use automated advertising exchanges. Lauf writes, “That idea has eroded as advertising moved away from buying and supporting specific media to buying target audiences through automated auctions that aggregate hundreds of thousands of websites in order to make buying […]
Investing site Investopedia has record traffic
Personal finance site Investopedia.com recorded record traffic in November and early December, boosted by interest in Bitcoin and cryptocurrencies. The month drew over 27 million visitors and recorded 85 million page views. Video streams topped 24 million, a 105 percent increase from the past year. The first week of December saw the most weekly traffic and […]
CNBC’s Jay Yarow is Business Journalist of the Year
Jay Yarow, the senior vice president and executive editor at CNBC’s digital operations, has made the business news network’s website a player in business journalism. In January 2016, the month before Yarow’s hiring was announced, CNBC.com had 27 million unique visitors, making it the No. 6 business news website, according to comScore. Yarow started in […]
Inside Business Insider’s new Spanish edition
Jessica Davies of Digiday takes a look at Business Insider’s new Spanish edition. Davies writes, “In Spain, BI’s partner will be its own parent company’s Axel Springer España. “BI Spain will have 13 editorial staffers, including Axel Springer España staffers and freelancers, and 14 sales employees — three of whom will be devoted to BI and […]
Business Insider Inc. dropping “Business” from its name
Business Insider Inc. is dropping “business” from its name, part of a strategy to expand the 10-year-old company beyond corporate and financial news. Benjamin Mullin of The Wall Street Journal reported, “Next year, the company is planning to launch Insider Coffee, Insider Wine and Insider Toys as brands on social media, which may eventually expand to […]
What’s behind the success of GeekWire
Ricardo Bilton of Nieman Journalism Lab writes about the success of Seattle-based tech news site GeekWire. Bilton writes, “Launched in 2011, the site’s growth has been inextricably linked to Amazon’s own exponential trajectory over the past decade. As the company has grown, so, too, has popular interest in Seattle as a tech hub. Google, Facebook, Dropbox, and Salesforce have all opened […]
Business Insider to launch in South Africa next year
Media24, South Africa’s largest media company, and Business Insider announced on Thursday that they would launch Business Insider South Africa in February 2018. Business Insider has 14 international editions in countries such as India, Australia and Poland. The Business Insider network reaches over 120 million unique monthly visitors and is aimed at the next generation […]
Mashable lays off two business/tech reporters
Mashable laid off two business and technology reporters on Tuesday as part of widespread cuts after the news company was acquired by Ziff Davis. Patrick Kulp was a business reporter at Mashable until being laid off. He covered digital advertising, online retail and the future of work from its San Francisco office. A graduate of […]
