How HBR and The Economist are using narrated audio articles
Gabe Bullard of Nieman Reports examines how the Harvard Business Review and The Economist are gaining readers with narrated audio articles. Bullard reports, “The Economist, which is available on Noa and Curio, has made podcasts since 2006 and has offered subscribers a narrated audio edition of each issue since 2007. Like with Zetland’s narration, The Economist’s audio […]
Harvard Business Review hires new managing editor, senior audio producer
Sarah Moughty will join Harvard Business Review online (HBR.org) as managing editor in late October. She will be overseeing an editorial team of reporters, editors, and producers, and will be overlooking the digital product team. Moughty is currently the executive director, digital, at Marketplace where she just guided the company through a site redesign. Previously, […]
Consumer Reports, HBR finalists for Magazine of the Year
Consumer Reports and Harvard Business Review have been named finalists in Folio’s Magazine of the Year contest. The winner will be announced on Oct. 30. Folio writes, “Consumer Reports proves, arguably better than anyone, that magazines can provide a valuable service. The magazine has been selflessly informing consumers for decades, and has shown an unwavering […]
Harvard Biz Review launches podcast network
Harvard Business Review announced Wednesday the launch of HBR Presents, a podcast network curated by HBR editors. HBR Presents will feature partner-created podcasts covering business and management topics. Harvard Business Review is also producing three original podcasts – “HBR IdeaCast,” “Dear HBR:” and “Women at Work” – which together have more than 2 million monthly […]
Harvard Biz Review has increased paid circulation 5 percent
Harvard Business Review has increased its overall paid circulation from 304,680 to 319,631 – a 5 percent gain year over year – according to a recently released report from the Alliance for Audited Media. During the past 18 months, HBR shifted to a digital-first marketing strategy that promotes subscriber-only benefits. As a result, more subscribers […]
What HBR.org has learned about audience engagement
Maureen Hoch, the editor of HBR.org, writes about what it has learned about experimenting with audience engagement. Hoch writes, “A central tenet of HBR’s experimentation and innovation practice is to write down our assumptions, goals, and hypotheses. This document is shared between product, editorial, and other teams involved in the project. We then check back […]
Harvard Biz Review names McConville its group publisher
Sarah McConville has been named senior vice president and group publisher of Harvard Business Review. In her role, she will oversee the growth of Harvard Business Review around the world, including the magazine, digital, and press divisions. McConville replaces Josh Macht, who will take on the role of senior executive president and chief product and […]
Harvard Biz Review hires new creative director
John Korpics has been named creative director of Harvard Business Review. He replaces James de Vries, who moved back to his native Australia and is now with the Sydney-based strategy consultancy 2nd Road. Korpics has served as creative director for many of the country’s most celebrated publications: Fortune, InStyle, Esquire, Entertainment Weekly, GQ, Premiere, and […]
Harvard Business Review syndicates content in The Australian
News Corp’s The Australian has a new syndication deal with business management publication Harvard Business Review, reports Zoe Samios of Mumbrella. Samios writes, “It adds to The Australian’s existing international syndication deals with brands such as The Wall Street Journal, Dow Jones, The Economist and Times of London. “The new deal commences across print and […]
Harvard Biz Review seeks editorial developer
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. The […]
