Can Fox Business Channel's strategy work in a recession?

Joakin Baage, writing on Digital Media Wire, likes what he’s heard so far about the new Fox Business Channel, but he wonders whether its strategy wll be as effective as CNBC in a recession. Baage wrote, “So, from what I gather, I think a ‘pro-business’ channel is good positioning, but it will have obvious journalistic […]

The real test for the Fox Business Channel

Jonathan Berr, writing on bloggingstocks.com, makes the point that whether the upcoming Fox Business Channel is successful depends on how well it attracts viewers during slow business news days. Berr, a former reporter for TheStreet.com and Bloomberg, wrote, “The real test for Fox Business News won’t be how it reports earnings, corporate scandals or mergers […]

Fox Biz Channel could change biz journalism on TV

The News Corpse blog has an interesting take on the announcement last week that News Corp. would roll out its Fox Business Channel to compete with CNBC by the end of the year. What’s most troubling, this blog asserts, is the stated goal of being more friendly to business. News Corpse wrote, “Financial news broadcasting […]

Ways for Fox Business News to differentiate itself from CNBC

The Minyanville site is quickly becoming one of my favorites, particularly for its humorous take on business news issues. (See its cartoon about the Maria Bartiromo controversy.) Anyway, Kevin Depew, writing the daily Five Things You Need to Know to Stay Ahead of the Pack on Wall Street column, has come up with a list […]

Murdoch's idea of business news is misguided

James Poniewozik, Time’s TV and media critic, examined comments made by News Corp. CEO Rupert Murdoch this week when he announced the launch of the Fox Business Channel criticizing CNBC for being anti-business and wonders whether he truly understands the difference between business news and other types of news. Poniewozik wrote on his Tuned In […]

CNBC applications flooding into Fox

Mike Reynolds of Multichannel News writes that the applications for jobs at the newly announced Fox Business Channel are flooding in from CNBC employees, according to an interview with Fox News head Roger Ailes. Reynolds wrote, “Ailes said staffing up would be a top priority in the months ahead. ‘We’re looking at a few hundred […]

Barnako: CNBC staff need agents

Marketwatch media writer Frank Barnako muses that the newly announced Fox Business Channel will come after some of the talent at rival business cable news network CNBC. Barnako wrote, “If you’re working at CNBC and don’t have an agent yet, get one now. The 45th richest man in the world is shopping for talent.” Later, […]

Fox makes it official: Biz network will launch in fourth quarter

News Corp. finally issued a press release Thursday afternoon stating that its Fox Business Channel would hit the airwaves in the last three months of this year. The release stated, “Presently, FOX Business Channel has 30 million subscribers under contract after securing distribution agreements with multiple cable operators, including: Time Warner; Comcast; Charter, and Direct […]

Murdoch: CNBC antagonistic toward business; Fox will be friendly

News Corp. CEO Rupert Murdoch, speaking Thursday at the Media Summitt in New York hosted by BusinessWeek, accused business news cable channel CNBC of being unfriendly toward business and added that his Fox Business News network, slated to appear later this year, would take an opposite tack. Tom Steinert-Threlkeld, writing for Multichannel News, wrote, “‘We […]

Fox business news channel expected to launch in late 2007

The buzz about the upcoming Fox News business channel is growing again after parent company News Corp. held its quarter earnings conference call on Wednesday and CEO Rupert Murdoch said the launch would occur later in the year. Georg Szalai and Paul J. Gough from the Hollywood Reporter wrote, “But there’s no question that a […]