CNBC readies new ad campaign
Crain’s New York Business reports that business news cable network CNBC is getting ready to launch a new ad campaign to thwart the attention given to new competitor Fox Business News. Crain’s wrote, “Featuring interviews with high-level chief executives who often featured on the network, the spots could start in the next week. “The NBC […]
A glimpse at Fox Business Network coverage
The News Hounds blog has a critique of a recent segment about Starbucks on Fox TV that it says is a preview of how the upcoming Fox Business Network will be covering business issues. It wrote, “The Big Story guest host Greg Jarrett did a segment on Starbucks raising their prices by $.09/beverage and he […]
WSJ ad sales team to welcome Murdoch with open arms
Nat Ives of Advertising Age writes Monday that the advertising sales team at The Wall Street Journal appears to be welcoming an acquisition of the company by News Corp. CEO Rupert Murdoch. Ives wrote, “How might News Corp. help? Well, some sales execs are hoping Mr. Murdoch will shake up an ad-sales team that is […]
Fox Business Network to stimulate TV ad buying for business news
Michele Greppi of TV Week writes that the upcoming launch of the Fox Business Network on Oct. 15 will spur more ad spending for television business news shows and networks. Greppi wrote, “It’s a niche market that draws upscale viewers. Published ratings may look small, but that’s because they don’t cover out-of-home viewers on Wall […]
Just a matter of time before Murdoch takes the wheel
Richard Perez-Pena of The New York Times writes Sunday that it will just be a matter of time after News Corp. CEO Rupert Murdoch acquires Dow Jones & Co., the parent of The Wall Street Journal, before he starts to tinker with the paper. Perez-Pena wrote, “Yet many experts also surmise that while Mr. Murdoch’s […]
CNBC trying its first game show
Business news cable network CNBC, facing competition beginning in October from Fox Business Network, is launching a game show featuring MBAs from around the country, writes David Bauder of the Associated Press. Bauder wrote, “‘Fast Money MBA Challenge,’ which premieres Aug. 1 and runs for four hourlong episodes once a week, is both a summertime […]
WSJ journalists should fear Ailes and Cavuto, nut Murdoch
Wall Street Journal reporters and editors shouldn’t fear News Corp. CEO Rupert Murdoch, their likely new owner, but Fox News head Roger Ailes and Fox Business News head Neil Cavuto, with whom they will be working more closely, writes Eric Boehlert on the Media Matters for America web site. Boehlert wrote, “It will be Ailes […]
Fox Business News will get off to a good start
Kevin Downey of Media Life magazine writes that the upcoming Fox Business Network should have a strong reception when it launches Oct. 15, particularly from advertisers. Downey wrote, “But buyers think FBN should do well even before then, right out of the gate. They believe there’s plenty of room for another business network, judging by the surging […]
Fox Biz Network to launch Oct. 15
Fox Business Network will launch on Oct. 15, 2007, according to an announcement Wednesday by Neil Cavuto, Fox News senior vice president and managing editor of business news. The network currently has 30 million subscribers under contract after securing distribution agreements with major cable operators in top markets around the country, including New York, where it […]
Why a Dow Jones purchase may not pay off for News Corp.
Eric Savitz of Barron’s writes on his Tech Trader Daily blog that Bear Stearns analyst Spencer Wang has crunched some numbers and concluded that a News Corp. purchase of Dow Jones & Co., the parent of The Wall Street Journal and Barron’s, may not work financially for the acquirer. Savitz wrote, “Next, he looks at […]
