Fantasy sports as business journalism
Stephanie Mehta of Fortune writes about how the business magazine is using a fantasy sports strategy to connect with readers. The magazine has launched the Fortune Fantasy Sports Executive League, which allows readers to create their own “Executive Dream Team” and track how their choices measure up to other readers as well as experts. Readers will […]
Fortune makes its 500 list a full day of activities
Emma Bazilian of Adweek writes about how Fortune magazine is making its well-known list of the 500 biggest companies a full day of events. Bazilian writes, “On May 7, the first Fortune 500 Day will kick off with a reveal of the list on CBS This Morning, followed by events including job fairs, the ringing […]
Sluggish performance by business magazines in first quarter
TALKING BIZ NEWS EXCLUSIVE The three largest business magazines — Bloomberg Businessweek, Forbes and Fortune — posted positive results in the first quarter, but virtually every other title struggled, particularly those geared toward small businesses and personal finance topics, according to an analysis of Publishers Information Bureau data by Talking Biz News. Of the big […]
Fortune cover story available online on Amazon, not on its website
Peter Kafka of All Things Digital writes about how the latest Fortune cover story — about Facebook — is not on its website and available for purchase on Amazon.com Kafka writes, “Last year, Fortune magazine was so proud of an Apple cover story that it made it hard for people to read: The magazine kept […]
All biz journalists have conflicts
Dan Primack of Fortune doesn’t understand what all of the hullabaloo is about tech journalists and their conflicts, noting that at the end of the day, it is the quality of their content that matters. Primack writes, “Most tech media site hosts live events, for the primary purpose of generating revenue. Yes, there are secondary […]
Fortune.com hires new Wall Street reporter
Megan Barnett, the managing editor of Fortune.com, sent out the following staff announcement on Friday afternoon: I’m pleased to announce that Steve Gandel will join Fortune.com on Monday to cover Wall Street for the Term Sheet section of the site. Steve was most recently a senior business writer for Time, and before that was at […]
Biz magazine ad revenue in 2011 outpaces rest of industry
TALKING BIZ NEWS EXCLUSIVE The 13 business magazines reported ad revenue of $1.24 billion in 2011, up 6.2 percent from the previous year, far outpacing the slight increase for the entire magazine industry, according to data released by the Publishers Information Bureau and analyzed by Talking Biz News. Ad pages also rose 1.4 percent to […]
Building a business magazine in China
Stephanie Mehta of Fortune interviews Tom Gorman, the publisher of Fortune China, about the publication’s 15th anniversary. Gorman has been the publisher from the beginning. Here is an excerpt: What made you think, 15 years ago, that China needed a business magazine? In 1993, we did a market entry feasibility study for Time Inc. magazines […]
Fortune names new design director
Fortune managing editor Andy Serwer sent out the following staff announcement on Monday: I am delighted to announce that Emily Kehe is now the Design Director of Fortune. As you know, Emily has been filling in for John Korpics since his departure. During that time she has done a superb job; designing covers and layouts, overseeing […]
Fortune adds two columnists
Fortune magazine managing editor Andy Serwer announced Wednesday that former FDIC Chairman Sheila Bair and award-winning journalist John Cassidy will be joining the publication as columnists. Serwer writes, “Sheila, as you may know, is from Independence, Kansas (not Missouri), and first came to Washington as a staff counsel to Sen. Bob Dole. She’s also the […]
