Forbes announces editorial hires
Forbes magazine announced five new editorial hires on Monday, including the previously reporting hiring of Jeff Bercovici from DailyFinance.com. The other hires are: Kashmir Hill has joined Forbes to write about the intersection of law, technology, consumer information and social media. She is also focused on helping the staff get the most out of their […]
Biz magazines outperform industry in third quarter
TALKING BIZ NEWS EXCLUSIVE The 14 business magazines that report advertising data to the Publishers Information Bureau outperformed the rest of the magazine industry, according to data released Monday that was analyzed by Talking Biz News. The magazines reported a 7.9 percent increase in advertising revenue and a 5.4 percent rise in advertising pages. That […]
AOL biz reporter joining Forbes
Jeff Bercovici, who writes for the DailyFinance.com site run by AOL, is leaving that slot for a position at Forbes, reports Nicholas Carlson of The Business Insider. Carson writes, “Forbes is undergoing a transformation under Lewis Dvorkin, who came to the company through its acquisition of True/Slant last spring. “AOL is trying to turn itself […]
The blogging strategy at Forbes includes selling them to companies
Michael Learmonth of Advertising Age writes Sunday about a previously unreported part of the Forbes overhaul — selling blog space to corporations under the Forbes brand. Learmonth writes, “The pitch is this: We’ll sell you a blog, and your content will live alongside that of Forbes’ journalists and bloggers. This isn’t the’sponsored post’ of yore; […]
Understanding the Forbes redesign
TALKING BIZ NEWS EXCLUSIVE Forbes magazine unveiled a redesigned publication on Thursday, as well as an updated to its Web site, that changes how a magazine presents information to readers. For example, comments from readers, instead of being lumped in the “Letters” section of a magazine, are now taken from the Web and included in […]
Forbes and its new legion of bloggers
Andrew Vanacore of the Associated Press writes about the Forbes overhaul and examines what it means for its Web site and the bloggers that will be providing content. Vanacore writes, “Along with a redesigned magazine that arrives on newsstands Friday, Forbes is constructing a vast network of bloggers, each expected to build their own personal […]
Discussing the new Forbes strategy
Lewis Dvorkin, the chief product officer at Forbes, writes on its site about the reasoning behind its redesign and content overhaul. Dvorkin writes, “The initial steps to re-architect Forbes.com and Forbes magazine are accompanied by an expansion of our content model to provide our audience with more reporting, additional data and an array of thoughtful […]
Forbes unveils redesign
Forbes unveiled Wednesday evening a dramatic redesign of the business magazine, debuting with the annual Forbes 400 issue hitting newsstands Thursday, as well as the next iteration of a Forbes.com redesign now live online here. The updated Forbes 400 web package marks the second step in a rolling redesign of Forbes.com, which began with the […]
Redesigned Forbes to hit newsstands next week
The redesigned Forbes magazine is expected to be unveiled next week, reports Joe Pompeo of Business Insider. Pompeo writes, “Insiders tell us D’Vorkin met with the entire editorial staff for the first time two weeks ago to give them a presentation on both redesigns — the same presentation he had been shopping around to advertisers […]
HP breaks its own news
Taylor Buley of Forbes.com notes that Hewlett-Packard broke the news Tuesday that it was suing its former CEO Mark Hurd by posting a story and the lawsuit on its own site. Buley writes, “Usually this would mark the moment when I urgently ask Forbes researcher Sue Radlauer to help me dig up the legal docs […]
