How news content produced by advertisers is good for business
Forbes chief product officer Lewis Dvorkin writes about the business magazine’s BrandVoice, which allows companies to provide content for its website. Dvorkin writes, “Two years ago, we launched AdVoice, renamed BrandVoice last week, as a way for brands to use the same publishing tools I do to create, curate and distribute their expert content in […]
Why there’s so much Apple coverage
Tim Worstall writes on Forbes.com about why there is so much coverage about Apple in the business news media. Worstall writes, “Apple is the world’s most valuable company for example. It has, in the past decade, entirely revolutionised two parts of the consumer electronics business. Indeed, the smartphone, which the iPhone was the first decent […]
What mobile means for business journalism
Lewis Dvorkin, the chief product officer at Forbes, writes about how delivering business news content in a variety of ways can help publications. Dvorkin writes, “Journalism in the digital era requires disruptive business models. Dispensing with satellite transmission and truck delivery in favor of wi-fi on planes may be part of it. So is finding a […]
How Forbes writers follow the money
Business journalists need to write strong beginnings to their stories to attract readers, said Forbes Media LLC vice president and investing editor Matthew Schifrin in conference call to review the essentials of business reporting for its contributors. During the call, Schifrin, a Forbes veteran of 29 years, outlined the way Forbes online contributors should craft […]
How technology is changing business journalism
The Society of American Business Editors and Writers fall conference began in New York on Thursday with two lively panel discussions — but only after everyone had a couple of drinks at the opening reception sponsored by the Dedman School of Law at Southern Methodist University. The first panel, “How Social is Changing the Media,” […]
How Forbes became so digital
Adweek’s Charlie Warzel interviewed Forbes CEO Mike Perlis about the dramatic changes at the business magazine, including its focus on digital news and commentary. Here is an excerpt: Adweek: Critics of AdVoice will say that having 1,000 contributors to the site is can lead to sloppy journalism and create that “if you’ve got something to say, […]
Forbes head: We are not a content farm
Rob O’Regan of emediavitals.com interviewed Forbes chief product officer Lewis Dvorkin about the business magazine’s online strategy. Here is an excerpt: On my recent characterization of Forbes as a content farm: “We’re all about topic experts who are building their own individual brands around their expertise, their name and their knowledge. Within their expertise, […]
Forbes.com and its ad strategy
David Kaplan of AdExchanger.com interviewed Mark Howard, senior vice president of digital ad sales at Forbes, about how its revamped website is working in terms of selling ads. Here is an excerpt: As a company where the core product is still print, how does the online ad sales strategy reflect the needs of the established […]
Forbes giving advertisers an editorial voice
Rob O’Regan, the editor of emediavitals.com, writes about how Forbes magazine is allowing advertisers to publish content on its website. O’Regan writes, “Forbes has adopted the latter strategy with its 2-year-old AdVoice program. AdVoice allows marketers to publish blog posts directly to Forbes.com, where they compete for eyeballs with all other staff-written and third-party content. […]
Forbes CEO talks about its growth
Mike Perlis, chief executive officer of Forbes Media, talks with Bloomberg’s Adam Johnson about the global Forbes media web. They speak on Bloomberg Television’s “Street Smart.”
