Forbes launches iPad app
Killian Bell of CultofMac.com writes about Forbes magazine‘s iPad application. Bell writes, “Users can buy single issues as and when they wish, or commit to a monthly or yearly subscription. “This isn’t the first time Forbes has been available digitally on iOS; users have been able to access it through a third-party app called Zinio for quite […]
Changing the business operations at Forbes
Lewis Dvorkin, the chief product officer at Forbes, writes about how company CEO Mike Perlis has changed the business magazine’s operations in the two years he has been running the company. Dvorkin writes, “He methodically and carefully set out to dismantle the rigid structures and the leftover, but still entrenched, thinking from a bygone era. […]
Unit of Forbes stops paying rent on building
Craig Karmin of The Wall Street Journal reports that a unit of Forbes — a completely separate non-Forbes Media entity — has stopped paying rent on a Fifth Avenue building space (90 Fifth Ave.) in Manhattan. Karmin writes, “Because of those missed payments, Atlanta-based real-estate investor Jamestown is likely to walk away from an agreement […]
Building a dynamic news model
Lewis Dvorkin, the chief product officer of Forbes, writes about how the business news magazine has built a dynamic business model in a time of dramatic industry change. Dvorkin writes, “FORBES is serving that audience by opening the closed world of traditional journalism to a broad network of hand-picked knowledge contributors, a great many part […]
Covering the billionaire beat
Christine Haughney of The New York Times writes about the latest issue of Bloomberg Markets, which features 200 billionaires and aims to cut into Forbes long-held dominance in covering the super rich. Haughney writes, “The latest issue is part of Bloomberg’s broader plan to capture a reporting thread that Forbes has dominated for decades. Last […]
Forbes unveils new tagline
Steve McClellan of Media Daily News writes about Forbes magazine’s new tagline and advertising campaign. McClellan writes, “The print and online campaign will feature mini-profiles of entrepreneurs recently featured on Forbes covers who ‘exemplify what it takes to be truly successful today.’ The campaign also introduces a new positioning tagline for the 95-year-old publication — […]
Forbes content to appear in ads
Charlie Warzel of AdWeek reports that Forbes content will appear in ads for blue-chip companies as part of a deal with Martini Media. Warzel writes, “The ads will let the marketer surround their own rich media with Forbes articles that are specific to the brand’s message. For example, one launch client, Emirates Airlines, will include […]
Half of Forbes revenue will come from digital
For the first time, half of Forbes Inc.’s revenues will come from its digital businesses, according to Meredith Levien, the business media company’s chief revenue officer. Erik Sass of Media Daily News writes, “In a conversation at the American Magazine Conference, Levien was quick to point out that this proportional increase isn’t a result of […]
Forbes is a disrupter in journalism
Clayton M. Christensen, David Skok and James Allworth write in the latest Nieman Reports about disrupters in journalism, and include Forbes magazine. They write, “Take the example of Forbes magazine. Executives at Forbes understand that you cannot run a news business and produce quality content in the digital era with a cost structure built for […]
Leveraging social media as a business journalist
The public nature of Twitter lends to a two-way conversation that allows reporters to source stories and connect with their audience, said Forbes Media LLC science and medicine reporter Mathew Herper in a conference call for contributing blog writers Thursday. “It’s like a cocktail party in a bar where everyone is shouting,” Herper said in the […]
