The business of media
The New York Times columnist David Carr’s piece Sunday was about the business of media, specifically the increasing blur between journalism and paid content across many major news outlets. What is the most disconcerting is an allegation by Joe McCambley, founder of digital design firm The Wonderfactory, that some public relations firms are being allowed […]
How design helps Forbes.com increase traffic
Lewis Dvorkin, the chief product officer at Forbes, writes about why journalists need to work more closely with designers and how such work has increased the traffic at its Forbes.com site. Dvorkin writes, “This is a new way to consume pages, putting an end to pagination. In appearance, it’s simple. Under the hood, it’s complicated. […]
What Forbes’ ad strategy might mean in the long run
David Carr of the New York Times writes for Monday paper about media organizations that have developed advertising strategies that look a lot like journalism, and he focuses on what is going on at Forbes. Carr writes, “In a sense, Forbes has come up with an oven that makes its own food — something of […]
Forbes rolls out scrolling streams
Lewis Dvorkin, the chief product officer at Forbes, writes about new technology being used on Forbes.com called scrolling streams. Dvorkin writes, “Today, we began to roll out a new architecture for page screens. We call them intelligent scrolling streams. You’re on one right now. One key feature: rich, continuous streams of content (post after post […]
Forbes execs: 25 percent job turnover in last 2 1/2 years at mag
Lewis Dvorkin, the chief product officer of Forbes, and Mike Perlis, the chief executive officer of Forbes, were interviewed for Riptide, an oral history of the collision between journalism and technology. Here is an excerpt: Lewis: As I look back over however long it is, to Mike’s point here, you had even at AOL or […]
Forbes seeing strong mobile growth
Lewis Dvorkin, the chief product officer of Forbes, writes about the three opportunities facing publications these days, and reports about the business magazine’s strong mobile growth. Dvorkin writes, “In August 2012, mobile traffic to Forbes.com represented 25% of total visits. Last month, it was 35.5%. In each case, smartphone visits were more less double tablet visits. Mobile […]
Forbes strikes deal for first namesake office building
Forbes Media, the parent company of Forbes magazine, announced Tuesday that it has struck a deal with a developer to build the first Forbes Media Tower, which will be located in the Philippines. A commercial office building, the Forbes Media Tower is designed to serve the world’s business leaders by providing an environment to conduct […]
The difference between staff writers and contributors at Forbes
Lewis Dvorkin, the chief product officer at Forbes, writes about how the business magazine differentiates between its staff writers and its contributors. Dvorkin writes, “Full-time reporters: We’ve organized 45 staff writers around key subject areas and franchises that speak to our brand mission of entrepreneurial capitalism. The topics: energy, medicine, computer security, privacy, retail, startups, venture capital […]
Forbes.com hits 49 million visitors in July
Lewis Dvorkin, the chief product officer at Forbes, writes about the business magazine’s web traffic and its future plans. Dvorkin writes, “Last month, Forbes.com hit a record 49 million monthly unique users, as measured by Omniture. Three years ago it was 15 million; two years ago, 18.5 million; and last year, 31.5 million. That means […]
Forbes apologizes to Ireland president
Forbes says it’s apologizing to Ireland’s president for inaccurately describing him as gay in an online article, according to an Associated Press article. The AP story reads, “The New York-based media company pulled the offending piece from its website Wednesday and replaced it with an apology to readers and, indirectly, to President Michael D. Higgins. […]
