Biz magazines underperform industry in third quarter

The 14 business magazines followed by the Publishers Information Bureau underperformed the magazine industry in the third quarter in terms of advertising revenue and advertising pages. The business magazines recorded ad revenue of $279.3 million, a decline of 1.7 percent, in the third quarter. The ad pages fell 3.2 percent in the third quarter to […]

Forbes ad network to account for 20 percent of 2013 revenue

Business magazine Forbes announced that its three-year-old native ad offering BrandVoice will account for about 20 percent of total ad revenue this year, rising to an estimated 30 percent in 2014. David Taintor of Adweek reports, “On the strength of BrandVoice, as well as programmatic sales, digital ad revenue has exceeded print for the company, as digital […]

Forbes seeking biz journalist in Asia

Forbes Asia currently seeks a full time Business Journalist. This position will be located Asia and will report to our Editor of Forbes Asia, who is located in New York, NY. High Level Job Description: This Business Journalist will have the opportunity to build and lead a team of freelance researchers and Forbes licensee partners […]

Forbes.com hits 50 million unique viewers in September

Forbes chief product officer Lewis Dvorkin reports Monday that the business magazine’s website has hit 50 million unique viewers in September, a new record. Dvorkin writes, “Three years ago this month, we launched the beginnings of a new publishing platform for our staffers and contributors, now a mix of 1,200 journalists, authors, academics and other […]

The business of media

The New York Times columnist David Carr’s piece Sunday was about the business of media, specifically the increasing blur between journalism and paid content across many major news outlets. What is the most disconcerting is an allegation by Joe McCambley, founder of digital design firm The Wonderfactory, that some public relations firms are being allowed […]

How design helps Forbes.com increase traffic

Lewis Dvorkin, the chief product officer at Forbes, writes about why journalists need to work more closely with designers and how such work has increased the traffic at its Forbes.com site. Dvorkin writes, “This is a new way to consume pages, putting an end to pagination. In appearance, it’s simple. Under the hood, it’s complicated. […]

What Forbes’ ad strategy might mean in the long run

David Carr of the New York Times writes for Monday paper about media organizations that have developed advertising strategies that look a lot like journalism, and he focuses on what is going on at Forbes. Carr writes, “In a sense, Forbes has come up with an oven that makes its own food — something of […]

Forbes rolls out scrolling streams

Lewis Dvorkin, the chief product officer at Forbes, writes about new technology being used on Forbes.com called scrolling streams. Dvorkin writes, “Today, we began to roll out a new architecture for page screens. We call them intelligent scrolling streams. You’re on one right now. One key feature: rich, continuous streams of content (post after post […]

Forbes execs: 25 percent job turnover in last 2 1/2 years at mag

Lewis Dvorkin, the chief product officer of Forbes, and Mike Perlis, the chief executive officer of Forbes, were interviewed for Riptide, an oral history of the collision between journalism and technology. Here is an excerpt: Lewis: As I look back over however long it is, to Mike’s point here, you had even at AOL or […]

Forbes seeing strong mobile growth

Lewis Dvorkin, the chief product officer of Forbes, writes about the three opportunities facing publications these days, and reports about the business magazine’s strong mobile growth. Dvorkin writes, “In August 2012, mobile traffic to Forbes.com represented 25% of total visits. Last month, it was 35.5%. In each case, smartphone visits were more less double tablet visits. Mobile […]