Forbes rolls out home pages for journalists, advertisers
Forbes has launched new individual home page for every full-time staffer, contributor and BrandVoice partner — for the work they publish on Forbes.com and, if they wish, their social networks, too, writes chief product officer Lewis Dvorkin. Dvorkin writes, “My new home page is here. Staff reporter Clare O’Connor’s is here. SAP was our BrandVoice […]
Biz journalists win Front Page Awards
The Newswomen’s Club of New York named Thursday the winners of the 2014 Front Page Awards, and six of them came from business journalism. Jennifer Reingold of Fortune won in the business reporting category for “Squeezing Heinz.” In the wire services categories, Megan Twohey of Reuters won in in-depth reporting for “The Child Exchange” while Janet […]
Forbes seeks to tweak BrandVoices
Lucia Moses of Digiday writes Wednesday about how Forbes plans to tweak its BrandVoices native advertising program. Moses writes, “Starting next week, Forbes will let brands republish content from elsewhere. In this way, advertisers won’t be tasked with constantly feeding the beast with fresh content. Forbes is itself actively working with advertisers now to identify […]
How Forbes maintains its massive contributor network
Simon Owens writes about how Forbes recruits the thousands of contributors it has on its website. Owens writes, “Of course the pay was also an incentive as well. In Flam’s case, she said that her contract stipulated that she write a minimum of five posts a month. For that, she would get a flat fee […]
Forbes.com axes other contributors
Brett Arends, a columnist for Marketwatch.com who had been contributing to Forbes.com, posted the following on his Facebook page: I am sorry to report that I have been axed by Forbes in the fallout over Bill Frezza’s incompetent article about college fraternities last week. Yes, I know what some of you are going to say. […]
Overseeing the radical strategy at Forbes
Kathy Haley of NetNewsCheck writes about the strategy at Forbes under chief product officer Lewis Dvorkin. Haley writes, “Under Dvorkin’s leadership, Forbes departed radically from the path taken by most magazines and newspapers online, contracting with 1,500 writers, nearly all of them non-journalists, who would write columns, load them into the Forbes.com content management system […]
Forbes terminates online contributor
Forbes magazine has sacked a contributor over an online column arguing that drunk party girls were the “gravest threats” to the livelihood of fraternities,Philip Caulfield of the New York Daily News write. Caulfield writes, “The column by contributor and MIT-grad Bill Frezza titled ‘Drunk Female Guests Are the Gravest Threat To Fraternities,’ hit the web at […]
Forbes in a new publishing world
Michael Wolff writes for Town & Country magazine about how the Forbes family lost control of its magazine and what will happen to it in the future. Wolff writes, “Forbes now maintains a skeleton staff; in effect anyone can write for it, with little vetting or oversight or alignment with the brand. In some sense […]
Forbes digital revenue growing at 20 percent rate
Lewis Dvorkin, the chief product officer at Forbes, writes about how the business magazine’s online operations have now represent 65 percent of total advertising revenue and that digital revenues is growing this year at a 20 percent increase. Dvorkin writes, “Media observers, a breed apart, prefer to drone on that we’re ‘diluting the brand.’ Much […]
Deal for Forbes closes
The deal by Asian investors to acquire Forbes Media has closed, writes Keith Kelly. Kelly writes, “The Asian investors who are taking over a majority stake in Forbes Media finalized the deal last Friday, officially ending 97 years of family control — but so far the new owners are staying away and leaving their new […]
