Forbes offering money-back guarantee for native ads
Forbes announced Monday a money-back guarantee to its native ad product BrandVoice, writes Lucia Moses of Digiday. Moses writes, “Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000). If they don’t get a lift in at least one of four metrics (awareness, favorability, recall, purchase intent), […]
Forbes hires Drange to cover tech
Matt Drange, a reporter at the Center for Investigative Reporting, has been hired by Forbes. Drange will be based in the San Francisco bureau, covering tech and money and power in Silicon Valley. He currently covers Silicon Valley for the Center for Investigative Reporting, a position he has held since September 2012. Before moving to the […]
The battle between Forbes and its new owners
Robert Frank writes for the New York Times about the battle between the Forbes family and the investors it sold the media company to 2014. Frank writes, “The fight over a mere five figures has since exploded into an all-out war over the future of Forbes Media and the reputations of the Forbes family as well […]
Forbes seeks reporter to cover leadership
Forbes is looking for a resourceful and creative reporter/writer to join its Leadership team in covering leadership in all its many aspects, in business and throughout life. Forbes Leadership, a major component of Forbes.com, draws 10 million unique visitors each month. Its coverage encompasses everything from news and advice about education and career growth—for young and […]
Forbes lowers its Christmas bonuses
Keith Kelly of the New York Post reports that Forbes decreased the size of its Christmas bonuses this past holiday season. Kelly writes, “In the days of yore, longtime staffers recall, Christmas bonuses of $5,000 to $10,000, or up to two weeks pay, were common. “The time around, the bonus was a little more scaled down. […]
How Forbes.com has overcome ad blocking software
Lewis Dvorkin, the chief product officer at Forbes, writes about what has happened since the business magazine asked its users who use ad blocking software to turn it off. Dvorkin writes, “The reaction to our testing was swift. A handful or two of our ad-blocking visitors who got the message took their criticisms to Twitter. […]
How Forbes plans to build its Asian editorial operation
Lewis Dvorkin, the chief product officer at Forbes, writes about how the business magazine aims to build its editorial presence in Asia. Dvorkin writes, “Of course, we already have contributors in the region. Eighty or so active writers cover a range of topics, or swim lanes as we call them. That compares with around 1,700 […]
How the deal to sell Forbes fell apart
Lucy Hornby, James Fontanella-Khan and Henry Mance of the Financial Times write about how the sale of a majority stake in Forbes Media fell apart. Hornby, Fontanella-Khan and Mance write, “The messy US legal dispute now clouds the future of Forbes magazine, the self-proclaimed ‘capitalist tool’ that has been a champion of free markets for […]
How Forbes is expanding in Europe
Jessica Davies of Digiday writes about how Forbes is expanding in Europe. Davies writes, “The publisher, known for its large network of outside contributors in the U.S., has the same, albeit smaller set-up in Europe with eight permanent editorial staffers, six commercial people and 140 regular contributors. Most of these publish content to the website, though Forbes also has […]
Forbes could be for sale again
The ownership of Forbes Media could change again after foreign investors have reneged on a deal, writes Keith Kelly of the New York Post. Kelly writes, “This means 98-year-old Forbes magazine, its Web site, conference business and related assets could end up back in play. “‘Integrated Whale potentially faces being put into liquidation due to […]
