The strategy behind Forbes new book business
Ian Burrell of The Drum looks at the strategy behind Forbes new book imprint. Burrell writes, “It is a bet based not on the traditional model of championing titles that shift units at retail. Rather, it speaks to the very modern phenomenon of using a book as a personal branding tool. In today’s world of business, […]
Forbes starts book publishing unit
Forbes Media announced Monday that it is starting a book publishing operation in conjunction with Advantage Media Group. ForbesBooks will provide a variety of services, including a publishing cycle that cuts the typical timeline in half, and ForbesBooks’ authors retain ownership of the rights to their work. Authors will also have the opportunity to submit […]
Forbes experiments with Snapchat-like format
Forbes has been experimenting with digital “cards,” which are highly visual, mobile-centric content templates designed for people to flip through using their thumbs on their phones — much the way people tap and swipe through Snapchat Stories — reports Mike Shields of The Wall Street Journal. Shields writes, “Forbes has been testing the card treatment — which often includes […]
How Forbes is upsetting traditional journalism
William Turvill 0f City A.M. in London writes about how the strategy at Forbes is upsetting traditional journalists. Turvill writes, “While DVorkin acknowledges ‘co-storytelling’ is likely to enrage and upset journalism purists, he emphasises this is not the point. The current traditional ‘banner’ advertising model is, he feels, not doing enough to sustain journalism as a […]
Forbes arrive enfin en France
Forbes and publisher 360BusinessMedia announced Wednesday a French-language web site, www.Forbes.fr, with a print magazine coming in 2017. The site has no pay wall and is supported by advertisers, including Forbes’ BrandVoice marketing platform. The French website will primarily cover national and continental stories. About 70 percent of the content will be original and will […]
Forbes relaunching Argentine edition with new partner
Forbes announced Thursday that it is relaunching its Argentine edition next month with a new partner. The new partner is Global Brands Media. Its founder, Alex Milberg, served as editor-in-chief of Argentina’s previous edition of Forbes. Forbes had originally launched in Argentina in October 2011 in partnership with DRP, a division of Grupo 23. Virginia Porcella, […]
Forbes seeks two associate content producers
Forbes Media seeks two associate content producers to support the Investing and Opinion channels in our Jersey City, New Jersey, office. Producers are the lynchpin of the Forbes newsroom, working at the intersection of editorial (editors, staff writers and outside contributors) and internal teams including social, sales, product and digital production. Responsibilities include: Work on front […]
Why BC Forbes valued capitalism from immigrants
Forbes publisher Rich Karlgaard writes about magazine founder B.C. Forbes. Karlgaard writes, “He was 37 years old but already a seasoned business journalist. At 14 he left school to become a printer’s devil, setting type for a local newspaper in Scotland. By 16 he was a reporter in Aberdeen, and by 21 he had moved to Johannesburg, […]
Forbes seeks deputy editor for lifestyle channel
Forbes Media seeks a Deputy Editor for our Lifestyle channel to be a leader in our expanding newsroom for the era of social media. This Deputy Editor will work directly with top editors to identify, recruit and manage freelance contributors and topic experts across a range of industries to be part of our industry-leading contributor […]
How Forbes got mobile readers to increase their time
Lucia Moses of Digiday writes about how Forbes magazine got is mobile readers to increase their reading time. Moses writes, “Forbes, which usually sees half its traffic coming to it this way in any given month, felt the problem firsthand. ‘The industry’s just shrunk to fit the phone,’ said Lewis D’Vorkin, chief product officer at Forbes. […]
