FT launching web app for Android
The Financial Times is beta launching its flagship web application on Chrome for Android at the Google I/O conference in San Francisco this week. Users with devices running the latest version of Android can simply visit http://app.ft.com in their Chrome browser to try it out. The FT is attending Google I/O via FT Labs, the […]
FT launches new U.S. ad campaign
The Financial Times launched Thursday a multi-million dollar print and digital marketing campaign in the United States, promoting itself as the authoritative source on U.S. and global business, economic and political news. The ads include an image of thousands of red, white and blue cars lined up to form the U.S. flag, invoking the confident […]
How the FT reached 1 million followers on Google+
Devon Glenn of SocialMedia.com writes about how the Financial Times was able to garner 1 million followers on Google+ since it started posting content on the site in November. Here is part of Glenn’s interview with an FT representative: What did you do to attract so many followers? From the start, we’ve listened to our […]
Financial Times uses video as a “shop stall” to attract new audiences
Financial Times global video editor Josh de la Mare talked with Nitya Rajan of Beet.TV about the paper’s strategy, noting that its video offerings are sort of a “shop stall” for audiences who are less savvy about the paper and a way to bring them into the fold.
FT names new US managing editor
The Financial Times announced Monday Martin Dickson will become U.S. managing editor on Sept. 1, overseeing the FT’s print and online editions in North America. He has been deputy editor of the paper since 2005, with particular responsibility for its global financial and business coverage. The appointment marks Dickson’s return to the U.S., where he […]
Nearly half of FT’s readers are digital
Nearly half of the Financial Times‘ readers receive their content via digital methods, report Jennifer Saba and Yinka Adegoke. Saba and Adegoke write, “The FT has 285,000 digital subscribers, nearly half of its total readership. Grimshaw expects the FT will derive 50 percent of its revenue from digital in the next three to four years. […]
FT enters e-book business
One day after Forbes magazine launches an e-book operation, the Financial Times says it has published its first e-book as well. The FT’s ebook, “If Greece goes…”, examines the potential consequences of the country leaving the eurozone. The book draws from an editorial series that originally ran in print and online in May 2012, […]
Financial Times website doing fine without Apple
Andy Plesser of Beet.TV talked with Rob Grimshaw, the managing director of FT.com, earlier this week about how the website is doing without an Apple-based application.
FT: Digital subs could pass print by the end of the year
The Financial Times could have more digital subscribers than it sells print copies by the end of the year, FT.com‘s managing director Rob Grimshaw predicted this week during an on-stage interview with NewsCred‘s CEO Shafqat Islam as part of the Internet Week New York. Anna Heim of TheNextWeb.com writes, “According to Grimshaw, who has been heading the newspaper’s digital […]
FT’s digital media correspondent moving to San Fran from London
Tim Bradshaw, the digital media correspondent at the Financial Times in London, is moving to the business newspaper’s San Francisco bureau, a newspaper spokesman confirmed to Talking Biz News. He will move in late June and continue to cover technology and the Internet. He has been writing about trends in the tech industry, media company […]
