Financial Times now selling blocks of time to advertisers
The Financial Times is set to begin a new method of digital trading, selling blocks of time to advertisers, reports Angela Haggerty of The Drum. Haggerty writes, “The publisher has been trialling a method whereby the amount of time users are exposed to ads is measured and clients can buy inventory using a currency of […]
Business Book of the Year competition accepting entries
The Financial Times announced Wednesday the launch of the 2014 Business Book of the Year Award, the 10th year of the prize. For the first time, an additional award, the Bracken Bower Prize, will be given to a promising young writer with the best proposal for a book about an emerging business theme. The Business […]
Dickson, US managing editor, retiring from Financial Times
Financial Times editor Lionel Barber sent out the following on Thursday morning: Martin Dickson will be retiring from the FT this summer after a distinguished 37-year writing and editing career. Martin is one of our most respected journalists and managers. As Deputy Editor from 2005 to 2012, he played an indispensable role in the transformation of […]
FT to open New York video studio
Lucia Moses of Digiday reports about the plans by the Financial Times to expand its video operations in the United States. Moses writes, “But while others have been enamored lately with the 15-second format in pursuit of the Instagram audience and Twitterati, the FT is content to experiment with a range of video lengths, which […]
Eight lessons from the FT’s digital success
Dorian Benkoil of The MediaThon writes for PBS MediaShift about the lessons that can be gleaned from the Financial Times’ digital success. Here is one of them: 2. Carefully Protect the Value of the Core Product Many newspapers, and the news industry in general, are still paying the price for having made their entire library […]
Why the FT’s digital strategy is working
Ricardo Bilton of Digiday writes about the success behind the Financial Times’ digital strategy. The business newspaper has 665,000 subscribers, two-thirds of whom are digital, generate more than half of its overall revenue. More than 35 percent of its overall revenue comes from digital subscriptions and advertising, a number The Financial Times expects to see […]
FT’s CEO talks mobile subscribers and the importance of print
John Ridding, CEO of the Financial Times, talked about having the most paid subscribers in the newspaper’s 126-year history on CNN. “Mobile for us is a game changer,” said Ridding. “It enables us to reach people immediately. It is 50 percent of our traffic.” Ridding later added: “We believe in print. We think it is […]
FT launches ad campaign to attract younger readers
The Financial Times has begun an advertising campaign aimed at young readers, reports Angela Haggerty of The Drum. Haggerty writes, “The campaign was created with digital agency Essence and will run on digital poster sites at London commuter stations as well as Facebook and Twitter. “Toni Ellwood, head of acquisition marketing at the FT, explained: […]
FTAdviser seeks senior reporter in London
FTAdviser, the Financial Times’ specialist online publication aimed at financial advisers, is seeking a new Senior Reporter to join its expanding team. Having grown traffic substantially over the past three years, we are looking to expand the online reporting team to continue to develop our audience by contributing to our outstanding editorial output. The senior […]
FTAdviser seeks reporter in London
FTAdviser, the Financial Times’ specialist online publication aimed at financial advisers, is seeking a new Reporter to join its expanding team. Having grown traffic substantially over the past three years, we are looking to expand the online reporting team to continue to develop our audience by contributing to our outstanding editorial output. The reporter will […]
