The FT's online and mobile success
Ian Burrell of The Independent in London writes Monday about how the success of the Financial Times in charging for online access is now being copied by other media. Burrell writes, “Latest figures from the FT show it has 210,000 digital subscribers all paying a minimum of £250 for a year’s access to the title’s […]
FT.com site to turn pink
Lara O’Reilly of New Media Age writes that The Financial Times website will undergo a redesign aimed at boosting subscriptions and to make it look more like the printed paper. O’Reilly writes, “The revamped FT.com site will show articles on a pink background – currently only the landing page is pink – and will also […]
FT exec backs NYT’s online pay model
The New York Times unveiled Thursday its plans to begin charging readers to access some of its content online, following models that have been successfully used by business newspapers The Wall Street Journal and The Financial Times. Rob Grimshaw, managing director of FT.com, has executed the FT’s strategy to successfully charge for its online content, […]
FT exec backs NYT's online pay model
The New York Times unveiled Thursday its plans to begin charging readers to access some of its content online, following models that have been successfully used by business newspapers The Wall Street Journal and The Financial Times. Rob Grimshaw, managing director of FT.com, has executed the FT’s strategy to successfully charge for its online content, […]
FT Alphaville to launch U.S. version of popular “Markets Live”
FT Alphaville will launch Friday the first U.S. edition of its popular British real-time service, “Markets Live.” “Markets Live” is a real-time service in which our commentators offer their views on moves and news in the markets in a live streaming-media format The U.S. version will be different from the daily chat hosted by Neil […]
FT to launch U.S. ad campaign
Maisie McCabe of MediaWeek reports that the Financial Times is planning a television ad campaign in the United States during the second quarter that will aim to increase its digital subscriptions. McCabe writes, “Pearson cited its desire to build subscription and other revenue streams in its results to protect the FT from the cyclical nature […]
The problems with the FT’s strategy
Reuters blogger Felix Salmon argues that The Financial Times‘ strategy of charging for Web access while practically giving away its print paper isn’t working — the paper continues to lose print subscribers and its unique visitors online aren’t growing as fast as others. Salmon writes, “The FT’s paywall is structured very aggressively — you have […]
FT using data to drive revenue
Eric Pfanner of the New York Times writes about how the Financial Times is using data about what its readers view on its website to increase its revenue. Pfanner writes, “When a reader signs up for an online subscription, The FT can track every click. That makes it easier to tailor content and new services […]
FT.com paid circulation up 50 percent
Amy Wicks of Women’s Wear Daily reports that the subscriptions to the Financial Times website have risen 50 percent in the past year. Wicks writes, “A combined subscription for print and online is $33.96 a month, and a premium subscription to online only is nearly $30 a month. Overall, FT.com’s paid circulation is up more […]
FT revenue up 12 percent in 2010
The FT Group, the parent of the Financial Times, reported a 12 percent increase in revenue in 2010, according to financial results released Monday. Oliver Luft of the Press Gazette in London writes, “The company said that digital paid circulation of the FT was up over 50 per cent year on year to 207,000 last […]
