FT is most ethical British paper
According to research conducted by the Carnegie Trust and Demos, the Financial Times is considered to be the most ethical UK newspaper. The study, which surveyed a representative sample of 2000 adults across the UK, found that 57 percent of respondents thought the FT operates in an ethical manner, higher than any other title. Duncan […]
Forbes content to appear in ads
Charlie Warzel of AdWeek reports that Forbes content will appear in ads for blue-chip companies as part of a deal with Martini Media. Warzel writes, “The ads will let the marketer surround their own rich media with Forbes articles that are specific to the brand’s message. For example, one launch client, Emirates Airlines, will include […]
New Yahoo CEO shows you can have it all
Remember back in July when Yahoo named Marissa Mayer as its new CEO. Not only is she a woman; she was pregnant. Cue the stories about work-family balance and if someone just starting a family could hold such a high-profile position. Even other women joined the chorus of questions, like this Miami Herald blog post […]
The nasty bias in business journalism
Liz Ryan writes for The Huffington Post about what she calls the nasty bias in business journalism — the lack of coverage about the people who work at companies. Ryan writes, “People move the numbers. People build the products and have the ahas and design the supply chains. Without human mojo and pixie dust, we’ve […]
Lost in the shuffle, or Don’t forget the broader audience
Lost in the shuffle of Thursday’s news was a little nugget about private-equity firms agreeing to not compete for deals. From the Bloomberg story: Top executives at buyout firms including Blackstone Group LP (BX), KKR & Co. (KKR), Bain Capital Partners LLC and Carlyle Group (CG) LP assured each other in e-mails that they wouldn’t compete on deals to […]
Business Insider to offer sponsored content
Jason Del Ray of Advertising Age reports that Business Insider plans to offer companies sponsored content on its website. Del Ray writes, “Business Insider has sold sponsored posts and emails in the past, but is now doubling down on those efforts with what it calls ‘Brand Insider,’ which will allow advertisers to buy sponsored slideshows, […]
Welch stops contributing to Reuters, Fortune
Stephen Gandel of CNNMoney.com reports that former General Electric CEO Jack Welch has stopped writing commentary for Reuters and Fortune magazine in the wake of the controversy last week about him criticizing the federal government’s unemployment data. Gandel writes, “Welch said he will no longer contribute to Fortune following critical coverage of the former CEO […]
Florida paper to print chamber content
The Daytona Beach News-Journal in Florida will publish content from the local chamber of commerce, according to a story on the paper’s website. The story states, “The joint effort was announced in September by Chamber chairman Garry Lubi and Daytona Beach News-Journal publisher Ron Wallace. “‘The Voice’ will be available as a four-page pullout section […]
Utility refuses to talk to newspaper
Roger Chesley of The Virginian-Pilot reports how the state’s largest utility, Dominion Virginia Power, has been refusing to talk to the paper’s reporters who cover the company. Chesley writes, “I’ve been told, privately, that Dominion has been miffed The Pilot doesn’t report more about ‘PR events,’ such as when Dominion employees volunteer in the community. […]
How news content produced by advertisers is good for business
Forbes chief product officer Lewis Dvorkin writes about the business magazine’s BrandVoice, which allows companies to provide content for its website. Dvorkin writes, “Two years ago, we launched AdVoice, renamed BrandVoice last week, as a way for brands to use the same publishing tools I do to create, curate and distribute their expert content in […]
