Bloomberg and Ebony strike content sharing deal
Bloomberg Media and Ebony announced a year-long content-sharing collaboration to cross-pollinate the Bloomberg Equality and Ebony audiences through original content, brand exposure initiatives and custom reports, reports Mark Stenberg of Adweek. Stenberg reports, “Ultimately, the tie-up will drive new—potentially paying—audiences, and more ad revenue. “‘Ebony has been a Bible for the Black community, and Bloomberg Media […]
