An exclusive look at Portfolio's web site
Jeff Jarvis, who writes The Buzz Machine blog, got an exclusive look at the Conde Nast Portfolio web site, set to debut next week. His main complaint was that it used too many pictures. Jarvis wrote, “When you come to the site, you’ll see what they say are the five top stories shaping the market […]
Fortune unveils news cover today
The New York Post’s Keith Kelly writes that Fortune magazine managing editor Andy Serwer is making a counter-offensive move to the Conde Nast Portfolio launch next week by unveiling a new cover for its Fortune 500 issue. Kelly wrote, “Serwer, who took over as managing editor of the Time Inc. business magazine in October after […]
Conde Nast Portfolio's $25 million raise
Jeff Bercovici from the Radar magazine website noted that the coverage of the upcoming launch of Conde Nast Portfolio has brought with it a $25 million bump in what its parent company is spending on the magazine. Bercovici wrote that the original $100 million figure “appears to have originated with Condé Nast CEO Chuck Townsend, […]
Portfolio trying to live up to the hype
Meanwhile, Marketwatch media columnist Jon Friedman argues that Conde Nast Portfolio will have to be impressive in its first issue if it hopes to live up to its hype. Friedman, who has visited the magazine’s offices twice in recent weeks, wrote, “Portfolio is, in a way, a victim of the modern media biz. Bloggers want […]
What Portfolio won't be: Seven ways to sell your home
Jennifer Wells writes in the Toronto Star that the upcoming Conde Nast Portfolio business magazine won’t be publishing stories that you’d see in other business glossies. Wells wrote, “Portfolio is a business magazine, which, refreshingly, will sidestep the dreck that fills so much of the magazine firmament. ‘There’s none of that obvious service component that […]
Portfolio hopes to succeed despite those who want it to fail
New York magazine writer Mark Fass takes a look at the upcoming debut of Conde Nast Portfolio and examines all of the hurdles that it has had to overcome. Fass wrote, “But given the dark cloud over the industry right now, a lot of her competitors are hoping that Lipman will fail—the Schadenfreude Squad, Portfolio […]
After much fanfare, Portfolio launch goes quiet
After generating tons of publicity in the past year by unveiling its name and making high-profile hires, Conde Nast Portfolio’s launch has suddenly become a very low-key affair, writes Folio Magazine’s Marrecca Fiore. Fiore wrote, “Billed as a business publication with big, bold articles and dynamic visuals, Portfolio is not only the biggest launch of […]
Another editor helps Portfolio get out the door
The New York Observer’s Michael Calderone writes Wednesday that former Men’s Journal editor Michael Caruso was instrumental in helping get the first issue of new glossy biz magazine Conde Nast Portfolio off to the printers. Calderone wrote, “Mr. Caruso, who abruptly left his last job as Men’s Journal’s editor in chief in October 2005—and won […]
What's behind Portfolio's power?
TheDeal.com executive editor Yvette Kantrow wonders on the Dealscape blog about the power behind the new Conde Nast Portfolio magazine — even though it hasn’t published its first issue yet. Kantrow wrote, “In recent weeks, it has been cited as the impetus behind Forbes’ plan to launch a business magazine aimed at women (by the […]
Portfolio preview doesn't shed much
The special preview of Conde Nast Portfolio for charter subscribers arrived my mailbox today, and the cover promises a “behind-the-scenes look at the development of the magazine and web site.” Having read the preview, I still am not sure I know anything more than what I already knew about the magazine. It includes the basic […]
