Morris headed back to Fortune from Portfolio
Betsy Morris, a long-time Fortune writer who left the magazine last fall to join the new Conde Nast Portfolio, is heading back to Fortune, writes the New York Post’s Keith Kelly. Kelly wrote, “Morris resigned from her senior writer job yesterday and expected to be named to her old job at Fortune as early as […]
Sloan on Sloan
Allan Sloan, the Newsweek Wall Street editor who announced last week he was leaving to work for Fortune magazine, said Monday that the decision was partly based on working with an old colleague and the demand for high-end business journalism caused by the launches of Portfolio magazine and Fox Business News. “I’m just excited about […]
Death pending for some biz magazines
Nat Ives of Advertising Age writes that the recent addition of new competitors in the business magazine arena could mean that others — particularly the smaller publications — are headed for the cemetery. Ives wrote, “Andrew Swinand, president-chief client officer, Starcom Worldwide, said consolidation among technology and financial-services firms is reducing the number of advertisers […]
Yet another negative review of Conde Nast Portfolio
Dorothy Parker writes on the MediaPost web site that she believed that the reason the premiere issue of business magazine Conde Nast Portfolio had been panned by many critics it because they naturally hate anyone in the industry who is making more money — or is having lavish amounts of money spent on them. But […]
Wolfe's hedge fund article "astonishingly bad"
Daniel Gross writes on Slate that the hedge fund article written by Tom Wolfe in the premiere issue of Conde Nast Portfolio is “terrible” and “lazy” and has many “uncheckable facts.” Gross wrote, “Wolfe knows what motivates these new masters of the universe: ‘Hedge fund managers are possessed by a previously unheard-of status fixation.’ “That […]
Examining the writing in Conde Nast Portfolio
Peter Carlson of the Washington Post takes a look at the writing in new business magazine Conde Nast Portfolio and wonders whether the information that it’s providing about business men and women is what readers want. Carlson wrote, “The stories are all well-crafted but . . . do we really care about this? I’m not […]
Self-promotion and a rehashed article
TheDeal.com executive editor Yvette Kantrow takes a look at the latest issue of Fortune magazine and the editor’s note from Andy Serwer and comes away wondering what the big deal is all about. Kantrow wrote, “He tells us about the issue’s ‘outstanding design,’ exemplified by the ‘evocative, glossy, golden ‘5” on its cover, which touts […]
Men's Vogue and Portfolio: Both competing for same readers?
Irin Carmon of Women’s Wear Daily has an item Monday about how Men’s Vogue wanted to purchase an ad in the initial issue of Conde Nast Portfolio because of the apparent overlap in readership. Both magazines are owned by the same company. Carmon wrote, “But some of the so-called ‘c-level executives’ targeted by Portfolio look […]
Chartistry on the Portfolio web site
The Society of Newspaper Design web site has a nice Q&A with Zubin Jelveh, who has a column on the Conde Nast Portfolio web site called “Chartistry” that attempts to explain economic and business issues through the use of charts. In the Q&A, Jelveh said, “Chartistry fits in this mold in that 1) It lets […]
Portfolio pits old media vs. new media
Steven Zeitchuk of Variety writes that the launch of new business magazine Conde Nast Portfolio is counter to what is going on in the publishing business. Zeitchuk wrote, “But the suggestion of a more progressive model for magazines — at a lunch for the very magazine that is embracing a more traditional conception of the […]
