CNBC’s Leno show drops 25 percent in second week
CNBC’S new primetime show “Jay Leno’s Garage” dropped 25 percent in total viewers on Wednesday following its premiere last week. The premiere had 916,000 viewers last week, but 689,000 viewers on Wednesday night. In addition, it dropped 9 percent on terms of viewers in the 25- to 54-year-old demographic that advertisers covet. Those totaled 247,000 […]
CNBC signs long-term deal with Kernen
CNBC has reached a long-term contract agreement with anchor Joe Kernen. The deal was announced Tuesday night at the “Squawk Box” 20 party at the Monkey Bar in New York. (Click on photo at the right to see Kernen with co-workers.) The length of the agreement was not disclosed. Kernen is co-anchor of “Squawk Box,” […]
Did CNBC overstate audience for Jay Leno?
Brendan James of The International Business Times reports that the audience number CNBC released for the premiere of “Jay Leno’s Garage” was higher than the Nielsen measurement. James writes, “The network touted the payoff in a release Friday, declaring that the show’s premiere night delivered “over 1.1 million total viewers” — its best performing original series telecast ever. […]
CNBC’s “Fast Money” seeks segment producer
CNBC is looking for a segment producer for its “Fast Money” show. The Fast Money segment producer works within the show to pitch ideas and produce portions of the show which airs for an hour at 5pm EST – 5 times a week – Monday to Friday. Fast Money is a fast-paced markets show where […]
Santoli joining CNBC as senior markets commentator
Nikhil Deogun, senior vice president and editor in chief of CNBC Business News, sent out the following announcement on Wednesday: I’m delighted to announce that Michael Santoli will be joining CNBC as senior markets commentator, effective October 26. Mike is no stranger to CNBC and has been a frequent guest and guest host across the […]
Lou Dobbs posts Fox’s first monthly win against CNBC
Fox Business Network’s “Lou Dobbs Tonight” recorded the network’s first-ever monthly ratings win over CNBC in total viewers, according to Nielsen Media Research. The program had previously topped CNBC in the advertising demo of persons aged 25-54, but this is the first monthly win for both the network and the program in total viewers. Hosted […]
CNBC.com names new tech reporter in San Francisco
Jeff Nash, the interim managing editor for CNBC.com, sent out the following announcement: I am delighted to announce that Harriet Taylor is joining CNBC Digital as a technology writer. Reporting to Matt Hunter and officially starting Thursday, October 1, she will cover Apple, Uber and the sharing economy, security and whatever else is hot in […]
CNBC seeks senior social media editor
CNBC is looking to hire a senior social media editor. This candidate will be expected to oversee the digital and social content strategy for Business Day. The candidate will also collaborate with the Director of the Social Team to create & execute social campaigns around driving traffic to CNBC.com. This will include audience engagement ideas […]
Fear meets greed vs. entertainment at CNBC
Howard Homonoff writes for Forbes.com about how business news network CNBC is presenting its primetime content in an entertaining way. Homonoff writes, “During daytime (‘Business Day’ being the preferred moniker) CNBC has been the electronic journal of record for the financial markets, usually attained its highest ratings, and certainly garnered its highest ad revenues and profits. […]
How CNBC’s Epperson got into business journalism
So Money podcaster Farnoosh Torabi interviewed CNBC personal finance correspondent Sharon Epperson about her job and her beat. Here is an excerpt: FT: Then transitioning into business journalism, was that a no brainer? For me I think I just, I majored in finance so it seemed like a natural progression of my studies, but I don’t think anyone wakes up […]
