CNBC signs deal for Arbitron to measure its out-of-home audience
Business news network CNBC has signed an agreement whereby ratings firm Arbitron will measure the size of its viewers outside the home, reports David Goetzl of Media Daily News. Goetzl writes, “The financial news outlet joins a host of Turner networks receiving the data, which is drawn from an Arbitron panel of about 70,000 people […]
Ex-CNBC anchor Haines inducted into Hall of Fame
CNBC anchor Mark Haines, who died suddenly earlier this year, has been inducted into the CableFAX Hall of Fame. His colleagues remember him below:
WSJ deal with Fox Business is not a done deal
The Wall Street Journal has not decided if it will form a partnership with Fox Business — since both are owned by News Corp. — similar to the newspaper’s current arrangement with CNBC when that deal ends next year, the Journal’s top editor told Joe Strupp of Media Matters for America. Strupp writes, “When asked if the Journal would […]
The power of the British press on the markets
Catherine Boyle, a staff writer for CNBC.com, notes that investors were beside themselves after stories appeared in the Guardian and the Mail, two London newspapers, that moved markets. Boyle writes, “So why are traders listening to them rather than the more sober, business-specific news outlets? “One factor that gives these reports a huge amount of […]
CNBC viewer growth stronger than Fox Business in the past month
TALKING BIZ NEWS EXCLUSIVE Business news network CNBC has seen stronger overall audience growth in the past four weeks than rival Fox Business Network, according to data obtained by Talking Biz News from an independent third party (i.e. neither of these networks). CNBC’s growth in overall viewers has risen 12.7 percent in the past four […]
CNBC launches new ad campaign
David Goetzl of Media Daily News writes about the new CNBC advertising campaign, which recently launched and has a bit of levity. Goetzl writes, “The ad takes place at Andel’s Deli in Long Island, where CNBC is a mainstay on the TV and customers exchange tips on stocks vs. bonds and bagels vs. bialis. The […]
CNBC.com has its best September ever
CNBC.com had its best September ever in terms of both unique visitors and page views. According to the latest data from comScore Media Metrix, the site was visited by 6.6 million unique users last month, a 37 percent increase compared to the same time period last year, and recorded 371 million page views, a 44 […]
CNBC adds third hour to “Squawk on the Street”
TALKING BIZ NEWS EXCLUSIVE CNBC senior vice president Nik Deogun sent the following announcement to the staff on late Friday: I’m pleased to announce that we are expanding two of CNBC’s most successful franchises, Squawk on the Street and Fast Money. In just three months, the new incarnation of Squawk on the Street has become […]
Bloomberg asks FCC to end Comcast stalling tactics
Bloomberg LP submitted a letter and motion Friday to the Federal Communications Commission asking the agency to end Comcast’s refusal to implement a key condition it agreed to in order to receive the FCC’s approval of its acquisition of NBC Universal. NBC Universial is the parent company of CNBC, and Bloomberg would like its television […]
Caruso-Cabrera named CNBC’s chief international correspondent
Nikhil Doegun, senior vice president and editor in chief of business news at CNBC, made the following staff announcement on Wednesday: The past few months have shown us in vivid detail that events outside our borders have a direct impact on U.S. markets and are closely followed by U.S. viewers and users. With that in mind, […]
