Shactman leaves CNBC for MSNBC
Brian A. Shactman, who joined CNBC in June 2007 as a general assignment reporter and fill-in anchor for business day programming, is leaving the network to host MSNBC’s “Way Too Early.” He’ll begin on Monday, May 13 and will also contribute to “Morning Joe.” He covered a range of stories for the network, including the […]
Buffett is the master media manipulator
Jon Friedman writes on Indiewire.com about how Berkshire Hathaway CEO Warren Buffett is excellent at manipulating the media. Friedman writes, “This can’t be an accident. I suspect that once the word of Buffett’s prowess began to spread, and he was quickly deluged with interview requests again and again, he studied the print and broadcast media […]
CNBC Prime is going after the guys
Armin Vit of Brand New writes about how the branding of the new CNBC Prime documentary and reality original shows to air from 8 p.m. to 11 p.m. are targeting guys. Vit writes, “After watching the montage and the live-action library there is no remnant of a doubt who this programming is for: dudes, with […]
Host of CNBC’s “Crowd Rules” flexes his muscles
Nicole Lyn Pesce of the New York Daily News profiles NY1 anchor Pat Kiernan, who is the co-host of the new CNBC show called “Crowd Rules.” Pesce writes, “‘This show is a perfect gig for me,’ says Kiernan, who covered business for CNN before the Big Apple became smitten with his morning banter on NY1. […]
Why CNBC’s ratings decline is a good thing
Daniel Solin of U.S. News & World Report writes about why the ratings decline at CNBC is actually a good thing. Solin writes, “According to published reports, ratings for CNBC have dropped dramatically. Viewers of its morning business shows are down 10 percent. Big name shows like Squawk Box and Closing Bell have declined for […]
CNBC.com hires enterprise reporter
CNBC.com vice president and executive editor Xana Antunes sent out the following staff hire on Thursday: I wanted to let you know that Dan Mangan will be joining Jeff Nash’s team as Enterprise Reporter. He will come aboard on Monday, May 20. Dan is the definition of a real-time reporter, helming the New York […]
CNBC names new international head
KC Sullivan has been appointed president and managing director of CNBC International, effective May 8 Sullivan will report to CNBC’s global president and CEO, Mark Hoffman. He replaces Satpal Brainch, who is moving to become executive vice president and managing director of Universal Networks International. “KC has in-depth knowledge of the CNBC global network from […]
CNBC gets into the crowd funding business
Philiana Ng of The Hollywood Reporter writes Monday about “Crowd Rules,” a new reality show on CNBC where businesses compete to win $50,000 in funding. Ng writes, “Crowd Rules panelists emphasized the differences of their CNBC offering from that of ABC’s Shark Tank, which focuses on the entrepreneur and whose bickering ‘sharks’ are often the […]
CNBC gets serious about web video
Mike Shields of Adweek writes about how CNBC is paying more attention to web video to drive traffic to its site. Shields writes, “This week marks the debut of the CNBC Digital Workshop, an in-house production studio designed to crank out Web originals for CNBC.com and partners like Yahoo. Among the projects in development are […]
CNBC.com hires Lowry as senior editor
CNBC.com executive editor and vice president Xana Antunes sent out the following staff hire on Wednesday morning: I’m delighted to announce that Tom Lowry is joining us Monday, April 22nd as Senior Editor, overseeing our economics and politics coverage as part of our newly-created Enterprise desk. Reporting to Jeff Nash, Tom will also serve as […]
