Bloomberg Businessweek plans to launch an outdoor brand advertising campaign to promote the “personality” of the magazine ahead of new Europe edition in 2012. Maisie McCabe of MediaWeek writes, “The creative work for the...
TALKING BIZ NEWS EXCLUSIVE SmartMoney magazine editor Jonathan Dahl made the following staff announcement on Wednesday afternoon: I’m happy to announce that James Sterngold, an award-winning former New York Times reporter, will be joining...
Hachette Book Group is partnering with Bloomberg Businessweek on e-singles that will illuminate key moments in the world of business, drawing on content from the magazine, reports Laura Hazard Owen of PaidContent.org. The first...
TALKING BIZ NEWS EXCLUSIVE Stanley Reed has left Bloomberg after 22 years at BusinessWeek and Bloomberg. He was London bureau chief of BusinessWeek for 13 years and then, after Bloomberg purchased BusinessWeek in 2009, ...
Dylan Byers of Adweek profiles Bloomberg Businessweek editor Josh Tyrangiel, who was hired two years ago to remake the business weekly that had been acquired from McGraw-Hill. Byers writes, “When Bloomberg offered Tyrangiel the...
TALKING BIZ NEWS EXCLUSIVE James Sterngold, a reporter for Bloomberg Businessweek, left the business magazine earlier this week, a spokeswoman confirmed Thursday. It is unknown if he left for another job. He had been...
Bloomberg Businessweek magazine won two 2011 FOLIO:Eddie Awards for magazine editorial excellence on Wednesday. The Eddies were given for the 2010 cover stories “What Amazon Fears Most” written by Bryant Urstadt and “Inside Foxconn”...
Nat Ives of Adverting Age reports that Bloomberg Businessweek is starting a consumer ad campaign that’s meant to build on its recent progress by pitching readers on its personality, using ads arguing that the...
Bloomberg Businessweek released Thursday its first sports issue with 37 pages of the Oct. 24-30 issue devoted to an in-depth look at the business of sports. Stories on the Green Bay Packers’ operation, the...
TALKING BIZ NEWS EXCLUSIVE Bloomberg Businessweek reported a 49.5 percent increase in advertising revenue and a 39 percent rise in ad pages during the third quarter, continuing its rebound after a lackluster performance in...
