Why the WSJ video team has grown to 65 staffers
Charlotte Tobitt of Press Gazette writes about The Wall Street Journal’s video team, which has grown to a staff of 65 with a strategy of creating content that’s worth paying for. Tobitt writes, “Usefi was tasked with developing a video strategy that would complement editor-in-chief Emma Tucker’s overall “audience-first” vision that would bring in new […]
How Harvard Biz Review’s digital strategy has become a case study
Mark Stenberg of Adweek writes about Harvard Business Review’s success in boosting digital subscriptions. Stenberg writes, “The publisher, which marked its 100th anniversary in October, has capitalized on the economic uncertainty of the last few years by parlaying its reputation as a source of business insights into an uptick in paying readers. “Since launching a tiered […]
