Business in Vancouver to begin charging for content
Kirk LaPointe, the publisher and editor in chief of Business in Vancouver, writes that the publication will soon begin charging for access to its content. LaPointe writes, “Having been around this free-versus-paid debate in journalism for about a quarter-century now, it bears reminding that decisions to reach the widest audience without any kind of barrier were […]
Why Business Insider is offering a free trial to AmEx users
Kayleigh Barber of Digiday writes about how Business Insider is offering a trial subscription to American Express credit card users. Barber writes, “The goal is to bring in subscribers that publications have identified as crossover target audiences beyond their traditional reach. “Business Insider, which has more than doubled its subscriber base since the beginning of 2020, […]
Smalera named editor in chief of The Business of Business
Longtime business journalist Paul Smalera has been named editor in chief of The Business of Business, a new publication from Thinknum. Smalera previously was the founding editor of Marker, a publication about business and startups from Medium. Prior to that, he was executive editor at Fast Company, ideas editor at Quartz, and also worked at the New […]
Type Investigations, St. Louis America partner to hire business reporter
Type Investigations and the St. Louis American newspaper will partner to hire a business reporter next year. A story on Type Investigations website states, “Type Investigations’s newsroom will partner with the weekly St. Louis American, one of the nation’s largest African American newspapers, based in St. Louis, Missouri. “‘This is a fantastic opportunity to expand on […]
How the Forbes’ “30 Under 30” helps it sell advertising
Forbes uses its “30 Under 30” initiative to sell more advertising, reports Kayleigh Barber of Digiday. Barber reports, “‘In just 10 years, the 30 Under 30 platform has added immeasurable value to our brand,’ according to the publication’s CEO Mike Federle. The company declined to disclose hard revenue figures attached to the franchise. “Several of the franchise […]
How Wired is boosting circulation revenue
Kayleigh Barber of Digiday reports about how Wired is using Black Friday and Cyber Monday to boost its circulation revenue. Barber writes, “Beyond increasing the amount that the Condé Nast technology title earns off of referring its readers to various products to buy on the internet, Wired also made sure to capitalize on its readers propensity […]
Columbus Dispatch biz desk, Columbus CEO to merge operations
Columbus CEO magazine editor Katy Smith will become business editor for The Dispatch in January, and she will continue as editor of the magazine. A Dispatch story states, “Smith will lead an integrated Business Desk, with the goal of leveraging the assets of the Dispatch and CEO teams to produce content across print and digital, and […]
Seeing growth, Industry Dive plans to hire 20 more journalists in 2021
Max Willens of Digiday writes about Industry Dive, which has remained profitable in 2020 and plans to continue to expand. Willens writes, “In a year when most media companies’ balance sheets were squeezed, the B2B digital media company launched two new verticals, acquired a content studio and grew its revenues by 30% year over year, ahead […]
How the WSJ has attracted young readers
Dory Carr-Harris, the young audiences editor at The Wall Street Journal, writes about the paper has attracted young readers. Carr-Harris writes, “Our team’s core mission is to create an inclusive news environment where people under 35 could see themselves reflected in the content, so when the pandemic began, we felt it was important to document […]
At Morning Brew, the focus is on engagement, not scale
Jenny Rothenberg of business news newsletter Morning Brew writes about its strategy, which focuses on engagement. Rothenberg writes, “Even with an A+ product, flawless deliverability, and an optimized onboarding process, there are always going to be subscribers who never engage or become disengaged. Some are out of our control, like users entering the wrong email address […]
