What content drives subscription growth at Bloomberg Media

Dominic Ponsford of Press Gazette interviewed Bloomberg Media chief digital officer Julia Beizer about its growth and its business strategy. Ponsford writes, “Asked what types of content works best when it comes to driving subscriptions, she says markets coverage and technology are among the most popular categories. Personal finance is another growing category, particularly in the […]

Bloomberg Media seeks an editor, Opinion

We’re looking for an editor to apply their skills to the range of digital expressions of Bloomberg Opinion’s work. You are a conjurer of magnetic headlines, a deft cutter of sentences, a believer in standards and transparency, a quick study on SEO, and generally someone who loves the challenge of helping great journalism break through […]

Flood appointed global head of Bloomberg Live and Bloomberg New Economy

The following was sent out from Bloomberg: Jessica Flood will join Bloomberg Media as its Global Head of Bloomberg Live and Bloomberg New Economy starting July 11th. In this newly-created role, Flood will oversee all areas of the business connected to both Bloomberg Live (Bloomberg Green Summit, Bloomberg Equality Summit, Bloomberg Technology Summit and more) as well as Bloomberg New Economy (BNE), including […]

Bloomberg Media using test to support ad and subscription business

To support Bloomberg Media’s advertising business via its subscription business and vice versa, the company’s ad operations team has begun using an A/B testing tool called ABBA, originally built in-house to support Bloomberg’s subscription business, to support the ad team’s work of optimizing its products and campaigns. The data infrastructure tool used to identify audience […]