Flood appointed global head of Bloomberg Live and Bloomberg New Economy

The following was sent out from Bloomberg: Jessica Flood will join Bloomberg Media as its Global Head of Bloomberg Live and Bloomberg New Economy starting July 11th. In this newly-created role, Flood will oversee all areas of the business connected to both Bloomberg Live (Bloomberg Green Summit, Bloomberg Equality Summit, Bloomberg Technology Summit and more) as well as Bloomberg New Economy (BNE), including […]

Bloomberg Media using test to support ad and subscription business

To support Bloomberg Media’s advertising business via its subscription business and vice versa, the company’s ad operations team has begun using an A/B testing tool called ABBA, originally built in-house to support Bloomberg’s subscription business, to support the ad team’s work of optimizing its products and campaigns. The data infrastructure tool used to identify audience […]