Yahoo has sold tech news Engadget to Static Media in a deal that was signed in early February and is scheduled to close later this March. Terms were not disclosed.
David Pierce of The Verge writes, “The deal hasn’t yet been publicly announced, but a source familiar with the publication says Engadget staff was told a few weeks ago and has already met with the new owners.
“‘This move reflects Yahoo’s focus on our core brands, while aligning Engadget with an owner whose primary focus is operating and growing editorial media brands,’ says Sona Iliffe-Moon, Yahoo’s chief communications officer, in a statement to The Verge. ‘This also includes a broader Yahoo partnership with Static Media that will support audience and revenue growth across its portfolio of brands, including Engadget.’ Static Media didn’t immediately respond to a request for comment.
“The focus on core brands is an ongoing theme for Yahoo, which also sold TechCrunch to media investment firm Regent last year.”
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