OLD Media Moves

Yahoo Finance’s Sozzi: An astounding 350 million page views since 2019

Brian Sozzi

Jared Blikre of Yahoo Finance writes about how anchor and editor at large Brian Sozzi has hit 350 million page views since 2019.

Blikre writes, “Brian Sozzi rode into Yahoo Finance at the beginning of 2019 as a man on a mission — to help investors understand the complexities of the markets while interviewing the world’s top executives, strategists, and entrepreneurs.

“After three and a half years of blowing up the Yahoo Finance content management system, Sozzi penned over five thousand articles and notched over 350 million article views. Fifty-eight of those articles earned more than one million clicks, with the top story garnering nearly four million views.

“According to Sozzi, he’s just getting started.

“What makes one of the most prolific writers at Yahoo Finance spring out of bed each morning, hours before the crack of dawn?”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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