Yahoo Finance increases lead among biz news sites

Yahoo Finance was the only top five business news website to see an increase in unique visitors in April, according to data from ComScore.

The site, which unveiled a redesign earlier this year, reported 105 million unique visitors in April, up 2 percent from 102.9 million in March.

No. 2 Forbes reported a slight decrease in unique visitors, down to 65.4 million from 66.2 million in the previous month. And No. 3 CNBC fell 4 percent in unique visitors to 52.3 million in April.

Dow Jones websites, which includes The Wall Street Journal, Barron’s, MarketWatch.com and Investor’s Business Daily, also had a 4 percent decrease in unique visitors to 48.5 million for the month. It came in at No. 5.

The other two business news websites to see an increase in April were No. 8 Bloomberg, which rose 3 percent to nearly 26 million unique visitors, and No. 10 TheStreet.com, which rose 3 percent to 19.7 million unique visitors.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.